American beauty giant CoverGirl recently made the announcement that they have gone cruelty-free at last. The affordable drugstore makeup label may not be the first but is now the biggest beauty brand to have received the 'Leaping Bunny' certificate as proof their products are indeed completely cruelty-free. This certificate means that none of CoverGirl's products, or the ingredients in them, has been tested on animals, and the same goes for any of CoverGirl's suppliers.
CoverGirl is one of the biggest and most popular drugstore makeup brands in the U.S., and they offer a huge range of beauty products and makeup accessories. Foundations, concealers, powders, eyeshadow palettes, lipsticks, mascaras this affordable beauty label has it all and then some. When a brand like CoverGirl decides to go cruelty-free, it means that they are also making cruelty-free beauty products a lot more accessible. Up until recently, cruelty-free has in most cases equalled expensive, and although many consumers might agree that it is worth spending more on products that are cruelty-free, not everyone has the means to.
As reported by Bustle, CoverGirl has released a statement saying that this step came very naturally to them, as they want to take responsibility for the beauty industry's move towards an animal protecting focus when it comes to developing cosmetics, and lead the advancement forward. CoverGirl wants to make sure that anyone has access to cruelty-free makeup and beauty products, which will hopefully inspire other brands as well.
The Leaping Bunny certificate is given out by Cruelty-Free International; an advocacy group started in England, that work to protect animals and abolish animal testing and experimenting worldwide. Their certificate system helps consumers identify whether or not a household or beauty product is 100% cruelty-free or not. Any brands that are certified with the Leaping Bunny are listed on Cruelty-Free International's website.
Now, in terms of carrying the Leaping Bunny certificate, CoverGirl is in good company. Other makeup brands that share the cruelty-free stamp, are Nyx Cosmetics, Tarte Cosmetics, Tarte, and, of course, Lush and The Body Shop, but it is safe to assume that there will be more to follow suit after CoverGirl's statement.