Cast your mind back to the hotly anticipated release of Rihanna's Fenty Beauty. Makeup lovers worldwide went wild for the range that included 40 shades of foundation, catering to everyone, no matter what their skin tone. Some brands have since followed suit, and now uber-affordable line ColourPop has thrown their hat in the ring with a collection of 42 shades of foundation.
No Filter Foundation AVAILABLE NOW! 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻 $12 Full coverage formula with a natural-matte finish! Our soft blurring pigment technology gives that instant #NoFilter look! Oil free + lightweight (never cakey) formula for selfie-ready skin ✨ LINK IN BIO! Pair our foundation with #NoFilter loose powder for a translucent, creaseless feel that lasts ALL DAY with NO FLASHBACK and while you're at it, grab our No Filter pressed powder for on the go touch ups! #selfieready #NOFILTERFACE 🚨 USE CODE NOFILTER for FREE foundation brush!
Dubbed the No Filter Complexion Collection, the line is a first in many ways for the drugstore staple. Not only have they never meddled in the world of foundation before, but they've never attempted a product this inclusive. The foundation comes on the back of the super-inclusive concealer line of the same name. It's not just the plethora of shades that will attract buyers, but the vegan and cruelty-free formula as well. Designed for those who prefer a more natural finish, it's hailed as medium-to-full coverage.
We all know that finding your shade is difficult, but ColourPop has a handy solution for that too. They've separated all 42 colors into six categories, each with seven colors. Fair, light, medium, dark, medium dark, and deep dark. The entire spectrum is quite the sight to behold and will no doubt excite beauty lovers everywhere.
Unlike other high-end brands that like to bump up the price tag (a Fenty Pro Filter foundation will set buyers back around $34), ColourPop is sticking to their roots and asking just $12. That means you'll have enough money left over to splurge on some more of their incredible products, like their setting powders, mattifying powders, and foundation brushes. ColourPop is a makeup oyster.
Fans were busy tweeting up a storm before the release date, and after it hit the shelves just days ago tweets of excitement turned into tweets of joy. According to beauty insiders, it's a big step for the brand that is sure to boost both sales and credibility.
What do you think of the trend of releasing foundation ranges with tons of shades? Have you found your perfect shade? Let us know in the comments!