Fashion brand Chromat is embracing imperfections in a new swimwear campaign that not only focuses on people's physical differences but also celebrates their uniqueness.
Chromat's new swimwear line is designed to help people of all shapes and sizes feel comfortable in a swimsuit. According to Teen Vogue, the new line is described to be for people from all walks of life to help them feel confident while enjoying the summertime in a bathing suit. It is all inclusive!
The company recently did a photo shoot to put their money where their mouth is so to speak. "Pool Rules" released what the company is calling a new set of rules for the pool and beyond. Each photo not only tells a story but also embraces imperfections by making them a "pool rule."
"Scars + Stretch Marks Welcome," "Body Hair Appreciated," "All Abilities Accepted," "Celebrate Cellulite" and "Respect Preferred Pronoun" are the rules. They are all accompanied by a photo, which represents exactly what they are stating. The overall statement that this Chromat campaign is trying to make is that “we all need to show ourselves unconditional love from the inside out.” The photos are so powerful and share the message beautifully. The people who posed for them are beautiful and brave for putting it all out there.
The actual swimwear line featured is awesome. It is one of the rare lines that truly is designed for all shapes and sizes. However, it is not the actual pieces that are going to make this new campaign successful, but the concept. At a time when the fashion world is slowly starting to embrace people's imperfections and create lines for everyone, Chromat is going one step further with their latest endeavor.
Promoting body positivity is at an all-time high as the movement to love ourselves despite not being physically perfect is gaining a lot of momentum. Plus size model and overall beauty Denise Bidot participated in the Pool Rules campaign and acknowledged that loving ourselves unconditionally is easier said than done. However, with fashion brands like Chromat helping reinforce the message, she is hopeful it will become less difficult for people in any sort of body to cherish their imperfections.
What do you think of Chromat's latest swimwear campaign? Let us know your thoughts about this inclusive line in the comments!
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