Popular British makeup artist Charlotte Tilbury has finally brought her line of beauty and skincare products to North American Sephora stores after a successful debut with Sephora Germany earlier this year. Yesterday, 53 of the brand’s products went live in the U.S. and Canada on Sephora’s website. Today, September 14th, Charlotte Tilbury Beauty Ltd. will appear in 40 Sephora stores across North America.
Tilbury, who has done makeup for famous clients like Cara Delevingne, Kate Moss, Naomi Campbell, Penelope Cruz, Amal Clooney, and Natalie Portman, discovered makeup and its power to transform a woman at age 13. She went on to train at the Glauca Rossi School of Makeup in London after being inspired by makeup artist Mary Greenwell. “I believe that every woman wants to feel beautiful, powerful and sexy and that makeup is a great way to achieve this. Makeup gives you INSTANT CONFIDENCE. It’s about feeling as fabulous on the outside as you do on the inside,” she said on the official Charlotte Tilbury website.
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Darlings! I am so, so thrilled to be here in New York with the amazing, beautiful and Mesmerising @camilacoelho! MEET ME today at 6.30pm on 34th Street @sephora to talk all things beauty and see my magical NEW launch space in @sephora!!!!! It’s a total BEAUTY wonderland!!! Cannot wait to see you all there!!!!!!!!!!!!! 💗💖💥❤️💋🌟 #CharlotteTilburyXSephora #MagicAway #NYC
Tilbury officially launched her own line of makeup and skincare products at Selfridges, a high-end chain of London department stores, in 2013. According to The Telegraph, Charlotte Tilbury was the biggest launch that had ever seen. The artist opened her flagship store in London in 2015 and expanded the line to U.K. retailers Harvey Nichols and Harrods. Until now, the brand has only been available in the U.S. at Bergdorf Goodman, Bloomingdales, and Nordstrom.
According to Allure, the partnership with Sephora will also include participation in Sephora’s Visual Artist App, their virtual try-on service. Customers will be able to find an exact shade match using Sephora Color iQ.
The Charlotte TIlbury range at Sephora includes everything from night and day creams to foundations and setting powders to highlighters, bronzers, eye tools, and lip tools. There also a number of sets available for $275 each, such as the Uptown Girl Look Set. Each makeup bag set comes with curated products to achieve one of Tilbury’s ten iconic looks.
The brand is best known for its easy-to-use formulas, wearable shades, and transformative properties. Tilbury has said that she believes in products that are easy for everyone to choose for themselves and for others as gifts. Shop Charlotte Tilbury in stores at Sephora today or online at sephora.com.