Candian singer Céline Dion, 51, has landed her first ever beauty contract with L'Oréal Paris. According to the official press release, Dion will be the brand's newest Global Spokesperson, promoting several products.
"Céline Dion is a woman of substance known for her renowned accomplishments and extraordinary personality. Resilient, self-confident, unapologetic, generous and humble, she is the ultimate symbol of female empowerment and a true woman of worth." the brand said.
Dion, who has expertly maneuvered the fickle music industry for several decades now, has also had a variety of business ventures including Celinununu, a clothing line for kids which is gender neutral. The singer says she created the clothing line to give children a “chance to feel free to find their own individuality.”
She also has a line of perfumes, which she launched in 2003 with Coty, Inc. Her latest fragrance, Signature, was released in September 2011. Since its foundation, Céline Dion Parfums has grossed over $850 million in retail sales. Her new role with L’Oréal Paris, however, is the first time the singer will be the face of a major beauty brand.
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So proud to announce that I’m a spokeswoman for L’Oréal Paris and will be spreading the magic words “I’m worth it” with all women around the world. I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves. – Céline xx… . Je suis tellement fière d’annoncer que je suis porte-parole pour L’Oréal Paris et que je partagerai les mots magiques « Parce que je le vaux bien » avec toutes les femmes du monde. Je suis ravie d’utiliser ma voix pour aider les autres à se sentir belles, confiantes et à apprendre à s’aimer. - Céline xx… . @lorealhair @lorealskin @lorealmakeup #worthit #lorealparis #lorealfamily #proud #fiere #parcequejelevauxbien
The contract will includes a television campaign ad for Excellence Hair Color that will debut on April 22. "I never saw that coming, especially at 51 years old," Dion said. "When you think I'm done, I'm just starting. I am finishing the shows at Caesars Palace in Las Vegas. I am releasing a new English album and going on tour. And, my association with L'Oréal Paris is the beginning of a new amazing journey for me."
The iconic singer added that believes everyone should express themselves and feel represented. "Whether it is through fashion and beauty, by using their voice or through something else that's important to them... I truly admire what L'Oréal Paris stands for and I'm excited to use my voice to empower everyone to feel beautiful, confident and to learn to embrace themselves," she said.
Dion, who has maintained a relatively low profile since her husband René Angélil passed away in 2016 from complications of cancer, has recently been spotted at numerous runway shows, where she’s turned heads with her incredible fashion sense. The couple had been married for 22 years and have three children, René-Charles Angélil, born in 2001, and twins Eddy and Nelson, born in 2010.
After being named a L'Oréal Paris global spokesperson, the singer addressed criticism that she was too thin. Though she has admitted to losing some weight, she said she is healthy. Dion, who’s had her own residency at Caesars Palace in Las Vegas for the last eight years, practices ballet, which she credits with keeping her in shape. “I feel stronger, more beautiful, more grounded,” she told ABC News. “There’s this power and this strength that comes with that maturity.”
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Today is Céline’s 51st birthday 🎂🎈Leave your love and wishes for Céline in the comments below ❤️ - Team Céline . Céline fête aujourd’hui son 51e anniversaire 🎂🎈Partagez lui votre amour et vos souhaits dans les commentaires plus bas ❤️ - Team Céline . . 📸 : @DeniseTruscello
The singer has no patience for body-shamers though. In January, she told The Sun, “I want to feel strong, beautiful, feminine and sexy. If I like it, I don’t want to talk about it. Don’t bother. Don’t take a picture. If you like it, I’ll be there. If you don’t, leave me alone.”
Dion, who first gained international recognition at thirteen by winning the 1982 Yamaha World Popular Song Festival, went on to win the 1988 Eurovision Song Contest, where she represented Switzerland. She has also won five Grammy Awards, including Album of the Year and Record of the Year. Named "Queen of Adult Contemporary" by Billboard, she has the most number ones on the radio format for a female artist.
In addition, she is the second best-selling female artist in the US during the Nielsen SoundScan era. In 2003, she was honored by the International Federation of the Phonographic Industry (IFPI) for selling more than 50 million albums in Europe. She is still the best-selling Canadian artist and one of the best-selling artists of all time with sales of over 200 million copies worldwide.