Just in time for Ricardo Tisci's recent move into the director's seat as Burberry's chief creative officer back in May, as well as his upcoming first collection for the iconic British fashion house, the former Givenchy designer recently decided to unveil a new official Burberry logo and monogram for all the world to see. It features the initials of founder Thomas Burberry's name “TB” expertly interlocked in white and orange across a warm honey-colored beige background. It was shared via Instagram.
The savvily sequenced social posts feature not just the all caps logo slash monogram itself, but also a series of emails between British art director and graphic designer Peter Saville and Tisci that show off the exact inspiration behind this newest endeavor between the duo. Saville had also been of much help in the redesign of Calvin Klein’s new logo under Raf Simons last year and is also well known for the major artistic work he has done for Joy Division, New Order, and Factory Records.
It was, in fact, according to the forty-four-year-old designer of Kim Kardashian’s wedding dress, “a logo from 1908 and a Thomas Burberry monogram" he had seen during a visit to the Burberry house's archives a while back that prompted the initial idea.
The entire design process between Tisci and Saville had taken place in merely four weeks with the hopes of providing the iconic Burberry logo with a fresher, younger reboot that is way more modern than its former predecessor -- which, as many well know and love is uber famed for its archaic typeface instead of the bolder, more contemporary font that the label will now feature.
"Peter is one of our generation's greatest design geniuses," said Tisci in an official statement. "I'm so happy to have collaborated together to reimagine the new visual language for the house."
This landmark move marks the first time the British heritage brand has changed up its logo in almost twenty years and is a clear departure from former Burberry head Christopher Bailey's vision for the entire brand -- not to mention a rainbow of a makeover for the trademark check.
According to Business of Fashion, it also joins in on the trend of many major fashion houses from Balenciaga, Yves Saint Laurent, and Diane von Furstenberg changing up their trademark original logos. The last logo revamp took place all the way back in 1999 by Fabian Baron when the brand let go of the “’s” from “Burberry’s.”
There is no word yet on what this all means for the future of the classic Burberry check pattern everybody has come to adore but expect this newest redesign to begin rolling out into Burberry stores in the coming months.
Exciting things are bound to come for Burberry, and it already shows with Tisci's caption for the new designs: "Past | Future" – which clearly signals both his very own excitement to now be heading the heritage brand and his hopes at looking towards a style-driven sartorial future.