For those that occasionally like to switch up their beauty routine as well as save a few bucks, Brandless, known as the IKEA of skincare, is the brand to check out.
Brandless, which was launched in 2017 in San Francisco as an online retailer for high-quality, inexpensive and eco-conscious home, food, and personal care products, manages to offer affordable beauty essentials in strikingly attractive packaging. Founded by Ido Leffler and Tina Sharkey, the company currently sells more than 350 products.
View this post on Instagram
You asked, we listened. 🙌💞For everyone that has ever asked to expand our clean beauty collection, today’s your day! 👋 Say hello to the new additions to the clean beauty collection: 🥰 Facial wipes made from 100% plant based substrate (detoxifying, exfoliating, rejuvenating and makeup removing) 👁 Depuffing eye gel 🌹 Hydrating facial toner spray made with rosewater 🎨 Vegan makeup brushes ➡️ All clean, cruelty-free and formulated against our 400+ banned ingredients list 🛍 Tap to shop our new clean beauty items _______ Brandless is celebrating what beauty means to you. We want to know how you use Brandless beauty and wellness products to support self-care. Self-care can happen anytime, anywhere. Show us how you carve out little moments to yourself at home, throughout your day, or on the go at #beautyisbrandless! _______ Interested in clean beauty? We’ve banned 400+ questionable ingredients from our personal care products (including parabens, polypropylene, phthalates, and sulfates). Plus, all our items are also cruelty-free. 🐰💕 #beautyisbrandless #cleanbeauty
The beauty brand features a varied selection of clean and cruelty-free bath and body products, such as a grapefruit facial cleanser for $4 and a green tea and aloe body wash for $4. The company claims that its products are free of more than 400 questionable ingredients. New items include a depuffing eye gel, rosewater facial toner spray, face wipes, and vegan brushes, all of which are under $8.
The facial wipes, which are available in a package of 30 for $4, contain 100% plant-based ingredients. The wipes come in four different formulas that detox, exfoliate, rejuvenate or remove makeup, making them perfect for travel or while on the go. Meanwhile, the depuffing eye gel is formulated with probiotics, green tea, pomegranate, and caffeine to fight swelling, eliminate dark circles and reduce fine lines. The gel, which can be kept in the fridge, is ideal after a sleepless night or during allergy season.
View this post on Instagram
Who here loves a lil' bit of self-pampering from time to time? A community fave for those "at-home spa" days is our Coconut Water Body Butter (read below for tips on dry brushing). 🥥🌴And guess what?!? For this week only, you can get your own body butter for free on any order over $48 by using code COCO. #wellnesswednesday 📷: @earth.to.a says, "🔆 With spring here and (at least in Iowa) shorts weather approaching, it is time to whip those dry, ashy legs into shape. You can do so by dry brushing. Dry brushing is a self care technique that consists of taking a firm bristled brush and starting at the feet, making long fluid motions toward your heart. Why dry brush rather than in other brushing techniques such as in the shower exfoliating? Well, dry brushing does the same exfoliating without stripping the moisture in your skin, which happens when you brush in the hot shower. Other benefits of dry brushing include: -exfoliate/ remove dead skin -unclogs pores which helps your body absorb nutrients better -increase circulation-promoting detoxifying properties such as lymph flow/drainage -stimulates nervous system There are also those who believe that dry brushing helps get rid of cellulite. I love dry brushing at night right before I get into the shower with one of my favorite moisturizers. It is the perfect way to relax for the evening, while also taking care of your body! 🔆"
Brandless takes pride in offering products like organic snacks for $3 and compostable plant-based disposable plates for $3 that are eco-conscious and affordable. Also, for every purchase made online, Brandless will donate a meal to someone facing hunger, in partnership with Feeding America. In an interview with Whole Foods magazine, Sharkey said that the donations are "one way to help positively impact the 42 million people in this country facing food insecurity, but it's just the start. We want to inspire and empower our community to make a difference."
Last year, Brandless received the Best NewCo of the Year award from NewCo Honors for changing retail markets and donating 250,000 meals to Feeding America. The award is given to companies that offer innovation and have an exceptional mission.
The great thing about Brandless is that not only are the formulas refreshing, but the quality and prices as well as the generous spirit are also too.