Skin positivity is having a moment right now, and guess what, it has its own hashtag too. After #MermaidThighs and #SideProfile, the hashtag #FreeThePimple has now come to empower women with acne-ridden skin.

#FreeThePimple has swept Instagram, turning into an awesome feminist movement that celebrates natural skin and real beauty. All I can say is that it was about time!

The trend was kickstarted by gutsy fashion student Louisa Northcote, who was also a Britain’s Next Top Model finalist. Louisa is on a mission to make women love their skin even with blemishes, as well as call out the fashion industry’s unrealistic beauty standards. On her personal Instagram account, Louise is posting candid images of her acne-covered skin. And she is seriously rocking this bare-face look.

The inspiring body positive message has been lauded and shared by Instagramers the world over, many of whom have emulated Louisa and have posted their own candid makeup-free selfies. While sharing their motivating personal stories and experiences, the #FreeThePimple girls proudly show off their skin blemishes. The message is loud and clear: you can still look gorgeous with a less-than-perfect skin. What’s more, women shouldn’t feel like they have to slap on a ton of makeup to feel accepted and celebrated by others.

Is body positivity finally beginning to focus on facial “imperfections” as much as those on the body? I sincerely hope so. Body positivity icons like Ashley Graham are doing a great job, but perhaps it’s about time for face-positivity to catch up on this feminist “real” beauty crusade that is changing beauty standards.

Let’s not forget that "real" skin had another momentum only recently when the Duchess of Sussex made freckles the hottest new beauty trend-literally overnight. At her fairy-tale wedding to Prince Harry last month, Meghan Markle chose to wear a very light foundation, and with her natural freckles in plain sight made freckled girls around the world rejoice.

The #FreeThePimple campaign is such an inspiration to all of us. We can only hope that more face “imperfections” become beauty trends!

What do you think about Louisa’s face-positivity movement? Would you dare to show your natural skin on Instagram? Let us know in the comments!

NEXT: RAZOR AD FINALLY SHOWS WOMEN WHO ACTUALLY HAVE BODY HAIR

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