More and more people are switching over their beauty boxes to chemical-free products in order to protect ourselves and the environment, but while the emphasis on going "green" has never been stronger, we might be missing a trick. According to Popsugar, "Blue" beauty is where it's at. With millions of tons of plastic dumped into our oceans every year, it might be time that we started focusing our efforts more in that direction.
Expert Jillian Wright, founder of the Indie Beauty Expo believes that it's the next pivotal step for beauty lovers to take. Blue beauty is all about supporting the effort to keep our oceaons clean in order to conserve precious aquatic life. This can be achieved by using reef safe ingredients and of course, moving toward plastic free, eco-friendly packaging. It might sound a lot of like green beauty to us norms, but Wright insists that while the two are very similar, they're entirely different animals.
Green beauty veers more toward companies being honest about what is in their products, how the ingredients are sourced (i.e. does it harm the planet, is it vegan) and how they are manufactered. Blue beauty also contains elements of this, but is geared to specifically reducing the harmful waste we pump into our oceans each year - and it's not all about plastic waste. Some chemicals found in sunscreen can be incredibly damaging to marine ecosystems, such as octinoxate and oxybenzone. Experts say that these two substances specifically are contributing to coral bleaching as it often washes off swimmers who wear it.
Like many others, Wright is an advocate for change within the beauty industry and hopes that brands will start to realize that blue beauty is just as important as green. Some brands such as Ethique, Love Sun Body and Babo Botanicals are already making some headway by producing reef-friendly products, but as a whole, the industry has a long way to go.
Will you be going blue with your next beauty purchases? Let us know your thoughts in the comments.