Bliss has been around since the mid-1990s when founder Marcia Kilgore decided to learn more about skincare and eventually opened up her own little spa in SoHo. A few years later, the brand started expanding across the world, and nowadays customers engage with the brand's products in retail locations, purchasing items to create their own spa set-up at home.
Bliss has always been known for their adorable illustrated Blissgirl and their cheeky product names, but lately, they've been trying to revamp their brand a bit in order to stay current in the ever-changing beauty industry. Their latest collaboration has cruelty-free beauty advocates jumping for joy — as Allure reports, they've partnered with PETA.
It's been quite the evolution for the company in 2018. Back in February, they decided to help the environment by incorporating packaging that was paraben and sulfate-free. Now, they've changed their formulas so that their products are all entirely cruelty-free, and have received PETA's "Beauty Without Bunnies" certification.
We're pretty sure there's no beauty lover out there that would actually encourage animal testing, but often if you don't do your research, you may be supporting brands that engage in those types of practices. That's why we love PETA's certification specific to the beauty industry — it makes it really easy to know which companies you should be supporting if you're looking for cruelty-free products. You don't even have to do any research prior to heading to the store — the products will have PETA's adorable little bunny logo to remind you that they're totally cruelty-free.
The recent changes many brands have been making lately prove that it's entirely possible to have amazing products and still support causes that your customers believe in. We totally dig the new Bliss revamp, and can't wait to pick up a few cruelty-free products to add to our own home spa arsenal. Plus, for all the vegans out there, there is good news. Bliss' new revamp doesn't mean every single product is 100% vegan, but if you want to go one step above cruelty-free and look for that, they do have a vegan collection that you can check out.