Function of Beauty has developed a customizable hair care line that allows users to create their own personal formula. By simply taking an online quiz about your hair type and needs, the company will send a made-to-order set of shampoo, conditioner and leave-in treatment directly to your front step.
Beauty fans have been raving about this tailor-made experience. "I'm on week 3 of my shampoo and conditioner. And I could not be more in love! My hair looks amazing. And when my mom asked the other day what I did differently with my hair (as it looked really soft and shiny) I raved about my products," one user wrote.
Function of Beauty provides hair solutions for all types of hair, including curly, straight, wavy, dry, oily, or thick hair. When you log onto the site, you'll be asked to take the hair quiz. You'll create a hair profile based on your hair structure, type and scalp moisture. Then, Function of Beauty will asks you to select a list of hair goals, such as deep conditioning, replenishing hair, fixing split ends, volumizing or lengthening, among many others.
Users can also choose options such as color protection, anti-aging, curl definition, anti-frizz, and oil control. The company also provides formulas to reduce harsh, brassy yellow and orange tones that appear when blond and bleached hair color fades.
Finally, after completing your hair profile, you enter a name that will be printed directly on the bottle, which will indicate that the formula was created just for you. Users have praised the results as well the packaging, which is stylish and personalized. The colors of each set will change, based on your hair profile and the hair needs you have indicated. Given the natural ingredients used, there are slight variations in color and each product will be unique to each user.
The founding team of Function of Beauty includes top-notch MIT engineers and data scientists that have spent years building their own algorithm and machines in order to extract hundreds of ingredients to possibly develop billions of completely unique shampoo and conditioner combinations.
The brand’s products are cruelty-free and 100% vegan. The company is a part of PETA's Beauty Without Bunnies program, which certifies that products are both cruelty-free and vegan. The products are also paraben, gluten and sulfate-free. Also, every single set is manufactured and made in the USA.