August Launches: 20 Exciting New Beauty & Makeup Products That'll Sell Out In Days

In the makeup world, summertime is usually the best time to launch the newest, and trendiest, products. It’s the time where you can usually see the Kardashians rushing around in order to bury their competitors. Sure, most people believe that springtime is the absolute perfect season to release new and iridescent, makeup products, but that simply isn’t true (well, it’s half true because anytime is a good time to try out new makeup).

Releasing new products in August can send most into a hullabaloo and cause normally rational people to go on a spending spree. And why is that? Because it’s almost back-to-school time and people are stocking up on the newest looks for the season. August is the perfect time to test out new merchandise to see what works and what doesn’t work – and this goes double for the ones who put out the new products. Most beauty gurus are able to map out their looks for next season based on how well their new merch sells at the end of summertime.

Here are the top 20 beauty products that are being released toward the end of summer this month that you should probably grab before they all sell out.

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20 Blushing Wonder: Blush Color Infusion, Laura Mercier


This perfect beauty launched on August 1. Laura Mercier released Blush Color Infusion in 10 shades that range from burnt orange to fuchsia pink. “They’re weightless and buildable and they leave a sheer flush to the cheek akin to that of a cream formula,” Glamour magazine says. The blushes are sold for $30 on lauramercier.com and are already getting rave reviews from both new customers and regular customers alike. “Nothing gives you a sense of youthfulness and the appearance of health the way your cheeks do,” Laura Mercier says. “After all, the cheeks represent the two largest areas on your face, so they’re something people notice!”

19 Rihanna Approved: Fenty Beauty Diamond Ballout Highlighter


This product was released to beauty gurus last month and they just went absolutely gaga over it. And it’s not just because the highlighter was all the glitter rage, it’s also because all of the proceeds from the highlighter is going to the Clara Lionel Foundation, Rihanna’s charity that funds education, health, and emergency response programs around the world. “I’m so excited to bring together my @claralionelfdn and @fentybeauty to create this very special-edition #DIAMONDBALLOUT #Killawatt Highlighter,” Rihanna shared on her Instagram. “At #CLF, my mission is to change and save as many lives as possible, and I’m so happy you can join me!!”

18 20 Years In The Bag: Too Faced Cheers to 20 Years Collection


The beauty brand Too Faced is celebrating its 20th anniversary and wants you to celebrate with them by launching their limited-edition eyeshadow palette. “It all started with two boys, a dream, and glitter eyeshadow,” Sephora says on their webpage. “Back in 1998 Too Faced launched the original 10 eyeshadows that brought fun and glamour back to the beauty industry. To celebrate their 20th birthday, this limited-edition palette features the original 10 original shades – in a modern formula, of course – and 10 completely new shades, inspired by the originals, reimagined with a 2018 twist.” Sounds like a massive win to us.

17 A Beauty Revolution for the Ages: Urban Decay Matte Revolution Lipstick


Urban Decay introduced their newest line of lipstick that reveals nine new shades that range from neutrals to brights and even some deep-dark colors. “Matte Revolution Lipstick features our proprietary Pigment Infusion System, which gives the formula its super-creamy texture, insane pigmentation, and superior color dispersion,” it says on the Urban Decay website. “We also loaded Matte Revolution Lipstick with a long list of nourishing ingredients, including a blend of avocado, olive and babassu oils.” Normally, the lipstick will run for $22, but you can grab it for only $10 on the site itself for a limited time only. Best stock up!

16 So Fresh And So Clean, Clean: Daily Facial Micellar Clean, Olay

You’ve really never used cloth cleansers like these before. Olay has long been considered one of the best facial cleansers of all time and just managed to up their game with this new daily facial product in a cloth. These particular clothes are water activated and can be compared to $100 spa facial treatments. It’s like their other cleansers (which help remove dirt, oil, and makeup) in term of their cleansing power, but they also happy to be a 4-in-1 cloth that has the “power of a scrub, toner, mask, and cleanser” which you don’t see too often. They are priced at $7.49 at olay.com.

15 Revisiting Your Youth: Youth Revealed Dry Mask Face, Nannette de Gaspe

Cosmetic Proof

While these little puppies run on the expensive side, they’re well worth the purging of the wallet. “This intensive waterless techstile treatment includes a combination of powerful age renewal, brightening, and hydrating actives that help stimulate the synthesis of collagen and elastin,” the website says about this particular facial mask. “The formula is boosted with a multi-property peptide sequence for visibly brighter skin, improved texture and tone and reduced fine lines and wrinkles.” If you’re attempting to battle Father Time, this would be the product to have handy in your arsenal. The dry mask runs for $105 on nannettedegaspe.com.

14 Never Go Wrong With Rimmel: ScandalEyes Wow Wings Mascara, Rimmel London


You can never really go wrong with any Rimmel beauty product – especially when it comes to their mascaras. Usually, they run on the cheap side, but that’s the only thing about this product that’s skimpy – the cost. Their newest mascara, Scandaleyes Wow Wings Mascara, immediately wings out your lashes so they flare out and curve to the side along with adding instantaneous volume – up to 11 times the volume to be exact! They produce lashes that are “long-lasting, smudge-proof, flake-proof, easy to remove,” (according to Amazon.com). What’s unfortunate? They have yet to be released in the states. Look for them at your local drugstore whenever they do venture across the lake, which should be soon.

13 Orange Pride: Infusion de Mandarine, Prada

Reastars perfume and beauty magazine

Prada usually releases some pretty sensational scents during their long beauty tenure, but this one is an infused mega beast. This Prada infusion is a “fragrance that seeks to distill the essence of mandarin and merge it with that Prada signature,” a review on The Candy Perfume Boy said. “Created by perfumer Daniela Adrier, who is responsible for most (if not all) of the Prada fragrances, Infusion de Mandarine presents a cacophony of orange notes wrapped together in a little juicy package. This may look like an unassuming citrus on the surface but boy, it is anything but!” Most of the reviews on Prada’s newest fragrance have been extremely high and goes for $160 here in the states.

12 Time Is Nothing: Revolution Skin-Care Line

K-beauty Europe

If you didn’t already know, Makeup Revolution is a beloved European skin-line and they’re launching a new skin care line coming out this August. Makeup Revolution creator Adam Minto posted on his Instagram page to announce the upcoming launch. “Never been more excited. Launching August 2018 first wave of 14 products,” Minto wrote. “Authentic. Affordable. Transparent. High Potency. Solutions. Pick & Mix. Cruelty-Free. Vegan. Made in England. Better Skin. Better Makeup. #skinrevolution #makeuprevolution” The line will be available starting August 1st overseas, though America will have a wait just a little bit longer for their own release, which is a shame, but a little waiting never hurt anyone.

11 Light As Air: PowerCover FX Power Play Concealer


This title is an interesting mix of sports and makeup (a power play usually is a hockey term), at least, in the title only. This concealer is “a long-wearing, crease-proof concealer with weightless full coverage that instantly conceals dark circles and any imperfections while blurring fine lines and providing next-level pollution defense,” the details on their website says. “This vegan, full coverage concealer instantly conceals and blurs imperfections with a naturally radiant finish while providing all-day, crease-proof, transfer-proof, and color-true wear. This weightless, multi-use formula is available in 30 diverse shades making it ideal to conceal, contour, and highlight any skin tone.”

10 Goddess Worthy: Urban Decay Aphrodisiac Eyeshadow Palette

Almost every month, Urban Decay releases a new eyeshadow palette that sends people running to their nearest Sephora, and this month won’t be any different. The beauty company is set to release an open palette of six shades called Aphrodisiac Eyeshadow Palette. While their Instagram announcement didn’t give an exact date or the names of the colors, Allure magazine and their sleuths quickly did some research and examined the post, saying that the “shades appear to be a mix of mattes and intense shimmers in the rose-gold family, and zooming in reveals the names.” People are highly anticipating this release, which should be this month, including this writer who loves everything rose-gold related.

9 Hi-Fi Beauty: Urban Decay Lo-Fi Lip Mousse

The Happy Sloths

Speaking of Urban Decay and something that’s available to buyers and beauty gurus alike, you should give their new Lo-Fi Lip Mousse a try. Not only is it weightless and feels like nothing on your lips, but it’s also wonderfully waterproof as well. “Whipped to airy perfection, Urban Decay’s Lo-Fi Lip Mousse is a weightless, buildable, waterproof lip color,” Sephora says. “It provides high-impact color with a velvety soft finish that feels like you’re wearing nothing. The plush matte texture is very of-the-moment, and the application is effortless.” The mousse comes in eight new shades including baby pink, plum purple, and bright orange. Each sells for $22 on the Sephora website, so stock up on the numerous shades.

8 Sleep Restfully Without Really Trying: Naturally Serious Zero Baggage Anti-Dark Circle Eye Cream

You don’t really have to wait very long to see this beauty wonder fly off the shelves at your local Sephora. Naturally Serious Baggage Anti-Dirk Circle Eye Cream debuts on August 7 and is a non-toxic eye cream that takes away those little baggies that seem to pop up at the worst times in our lives for only $44. It includes caffeine (which makes you look awake even if you’ve had only around two hours of sleep the night before) and hyaluronic acid. The Naturally Serious line was created by June Jacobs and her daughter Rochelle and is just one of the latest “must have” beauty lines taking over right now.

7 Megan Markle Approved: Tatcha The Rice Polish Classic Exfoliator

Clever Girl Reviews

If it’s good enough for a princess, it certainly is good enough for us. Tacha, The Rice Polish Classic is actually a revamp of the Rice Powder, which is a “gentler version of the original” according to Tatcha CEO Victoria Tsai. Apparently, it’s a creamier, and less harsh version of the original but with the same exfoliating component. This particular exfoliator is set to hit Sephora shelves on August 3 so the wait is basically non-existent. The price isn’t too shabby either: you can pick it up at Sephora for only $65, which is a steal considered that a couple different beauty magazines have sited that this exfoliator is tested and approved by Megan Markle herself.

6 Crushing Refreshingly Hard: Belif Aqua Bomb Sleeping Mask


It’s sorta hard to believe that this pretty puppy is only $34 at your local Sephora. The best part is, it does all the hard work while you catch your nightly Zs. “The ‘memory’ formula of this unique jelly-pudding sleeping mask blankets and wraps around the contours of skin with a refreshing layer of intense hydration,” the Sephora website says. “Born from DNA of belif’s bestselling Aqua Bomb moisturizer, this overnight mask rejuvenates and replenishes dull, dry, and fatigued skin with explosive hydration for smoother, more supple-looking skin and a healthy glow.” This is a definite must-buy in your arsenal of beauty products.

5 Garden Scent Wonder: Chance Chanel Eau Tendre Body Oil

British Beauty Blogger

Usually, you have to break the bank in order to nab anything with the Chanel name on it. But not this time. the Chance Chanel Eau Tendre Body Oil is only $45 (and dropping at Sephora this month). It’s “a weightless formula that leaves skin silky soft and delicately scented with the romantic, fruity-floral notes of CHANCE EAU TENDRE,” the Chanel website reads. The body oil is a combination of both grapefruit and jasmine so you’ll smell like a heavenly spring day, but not too overpowering to the senses. All you have to do is lightly spray this on after you shower and be on your way smelling like a field of wildflowers.

4 Lovingly Fruity Fresh: Milk Makeup Watermelon Brightening Serum

Milk Makeup

Want to get rid of those dark spots on your face without going completely broke? Look no further than Milk Makeup Watermelon Brightening Serum, a serum stick with watermelon fruit extract that helps add moisture to your skin. “A brightening and hydrating solid serum stick that evens skin tone, reduces the appearance of fine lines, and revitalizes the complexion for luminous, glowing skin,” the Sephora website reads. “This on-the-go solid serum diminishes the appearance of dark spots with Swiss garden cress sprout extract, delivers hydration with watermelon fruit extract, and smoothes by supporting skin’s elasticity with matrixyl, a biomimetic peptide complex.” Available for only $26.

3 Going Pro: Drunk Elephant C-Tango Multivitamin Eye Cream


This particular eye cream has all the beauty gurus flipping out, and it’s only $64 at Sephora. Drunk Elephant’s C-Tango Multivitamin Eye Cream is “a rich and restorative eye cream featuring brightening combination of eight peptides, five forms of vitamin C, and cucumber extract for firmer, stronger-looking skin around the eye area,” the description on Sephora reads. The eye cream is a combination of antioxidants, plant oils, replenishing ceramides that help rejuvenate your skin and help make your skin appear luminous and refreshed. It works especially if you feel that you have lost your youthful firmness around your eye area and are starting to feel the weight of father time.

2 Smelling Like a Rose: Kora Organics Rose Quartz Heart Facial Gua Sha

KORA Organics

Want to reduce the look of puffiness on your face after a restless night? Kora Organics Heart Facial Gua Sha is here to help for the low cost of $58. This facial treatment “helps to ease tension, stress, and anxiety, promoting feelings of well-being,” the product description says. “It improves circulation and skin tone, reduces puffiness, and smoothes the look of fine lines and wrinkles. The healing stone promotes lymphatic drainage to help eliminate toxins and enhances the application of creams, serums, and oils.” Reviews are already off the charts for the product, and it’s hasn’t even been available for that long.

1 Thumbs Up All The Way: Kiehl’s Buttermask Intense Repair Lip Treatment

Grayson & Co.

For some of us, summertime can be harsh on our lips when it comes to the humidity and heat outside. Winter is not just the only time seasons can make our lips dry and flaky. “This must-have lip treatment delivers essential nourishment to dry, cracked lips,” the Sephora description details. “Coconut oils hydrates, while wild mango butter smoothes and repairs.” While a lot of products can promise smoother lips at a low cost (this product costs $24), this one actually delivers and it only takes a single night to see results. If you’ve been a sufferer of chapped lips your entire life, this buttermask intense treatment will make you feel like a brand new person.

References: sephora.com, allure.comurbandecay.com, coverfx.com, refinery29.com

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