Pink ONLY Starburst are back, but this time around the the candy is bringing a little fashion with them.

Starburst All Pink packs hit stores again this week for the second year in a row. Those candy lovers who begged for their favorite pink packs to come back can now rejoice, the little snack hit the shelves. However, you might want to act fast because the new packs will only be around for a limited time.

This year there is something very special about the Starburst Pink Pack - there is also matching merchandise you can buy! Oh yes, instead of hitting up just the candy aisle at Target, fans can also head over to their website for some awesome pink apparel.

In a joint collaboration with Project Runway’s Erin Robertson, the candy company has created a pretty awesome clothing line... and of course it is pink. There are only a few items in this limited apparel line, which will go away when the pink little fruity squares do.

The Starburst All Pink line has a fabulous pink denim jacket, which has big lips and says Pink Starburst on the back. Even adults are going to want to get in on this gem. There is also a pink sweatshirt that reads “I am a pink starburst” which is going to be a must have for those lazy cool summer nights.

There is also a scarf with four wide-open mouths with red lips, as well as a lovely white t-shirt. Both of these items also have the slogan “I am a pink starburst” written on them. Plus, there is an awesome product that is not a clothing item. A pink neon sign with the words: “I am a pink starburst.”

So what is the deal with all the pink merchandise to sell with the candy? Well, the company has a perfectly good explanation.

“We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on our sleeves,” says Audrey Arbeeny, Senior Associate Brand Manager for Starburst in an official press release.

Will you buying the Starburst All Pink packs and fashion merchandise?

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Rachelle Lewis (189 Articles Published)

Rachelle is a writer who is passionate about writing and talking about celebrity gossip, television, movies, women's empowerment, fashion trends, and dogs. She works for a variety of sites with Valnet Inc. including TheThings.com, TheTalko.com, and BabyGaga.com. When she is not writing she enjoys spending time with her corgi Milo, watching and going to the movies or binge-watching TV, as well as spending time with her family and friends.

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