Dupes: everyone researches them on the down-low, but people rarely ever talk about them... Well now, that ends now. There's nothing to be embarrassed about whatsoever in finding a dupe for a high-end makeup brand, and makeup fans might even find a new brand that they love in the process.
Many of these are brands are commonly used, even by select celebs. And while it's important to note that not every makeup formula will work for all skin types, these are the most popular dupes of 2018, hailed by more than just this humble author.
Whether it's a gorgeous eyeshadow palette that regularly goes for upwards of $40 or a foundation that will leave skin flawless without taking half a paycheck, there's a gorgeous answer. Many of these are brands are widely known, and some of these might even be surprising to learn about. Besides, there's no time like the present to try something new. Plus, beauty risks are often the best kind.
Heading into 2019, there will likely be more and more affordable makeup brands stepping forward with innovative and high-quality makeup products. When they do, beauty gurus will be ready and eager to use them so that they can share the wealth of knowledge with the average makeup lover. Check out 30 of the most highly-rated makeup dupes for 2018 and see if there's anything that's worth swapping out of the makeup kit.
30 Makeup Revolution: Iconic Division Vs. Anastasia Beverly Hills Palette
It's not unusual for affordable makeup brands to have slightly obvious dupes for high-end makeup, and Makeup Revolution is one of the best when it comes to mimicking the pricey stuff.
The Iconic Division palette features very similar, if not identical, eyeshadow colors and the Anastasia Beverly Hills Subculture palette and for over $30 less.
They're also highly pigmented and are easy to blend out, a pro that Anastasia palettes are well known for. You'll get all the same color and easy blending without spending a day's worth of pay on it.
29 E.L.F. Precision Liquid Eyeliner Vs. Bobbi Brown's Long-Wear Liquid Liner
E.l.f. (eyes, lips, face) is a yet another brand that is rocking the makeup scene lately. While the brand started out fairly small, they've grown into a massive makeup empire, complete with physical stores in various malls across the country. You can also find their line in Target now, making them easily accessible if you don't live near and e.l.f. store. Their Precision Eyeliner is hailed as one of the best when compared to higher-end brands such as Bobbi Brown and it's true: the proof is in the liquid line.
28 NYX Soft Matte Lip Cream Vs. YSL Matte Liquid Lipstick
NYX lit up the makeup world when the brand surfaced in drugstores and Ulta stores everywhere. One thing the line is known for is their extraordinary array of lip colors, coming in any style from matte liquid lipstick to a shiny gloss.
Their soft matte lip cream is pigmented and comfortable for all-day wear, but it's also comparable to the brand YSL, which is one of the priciest brands out there.
While the formulas are different, of course, the colors are very similar and NYX comes at a fraction of the cost.
27 L'Oreal Original Voluminous Mascara Vs. Benefit's They're Real!
Mascara dupes are popular because it's one of the most-used makeup items out there besides foundation. It's also super easy to throw on as you're walking out the door, giving your eyes that little extra bit of something on days when you've overslept (don't worry, we've done it too). This isn't something that you actually want to spend a fortune on if you go through it that often, and with L'Oreal's Original Voluminous Mascara, you don't have to. This is easily comparable to Benefit's They're Real! and will give you just as much of a volume boost.
26 L.A. Girl Pro Concealer Vs. Make Up Forever Ultra HD Concealer
Concealers can be pricey and if you constantly need to cover up those under-eye circles as I do, then you know how much of this stuff you'll be going through within a month.
Many reach for Make Up Forever's Ultra HD Concealer without realizing there's a hidden gem right next door that's less than half the price.
L.A. Girl Pro Conceal is a concealer that's fairly foundation-friendly and isn't likely to cake up, and also comes in an array of colors.
25 Maybelline Fit Me Concealer Vs. Nars Radiant Creamy Concealer
This is one of my personal favorites because it seems to conform with any foundation I have, whether I'm tanner in the summer months or paler in the winter months. Not only will this concealer go on evenly, but it's a dream to blend out. It rarely gets cakey, and I've tried it with several different powders, none of which show off enlarged pores or imperfections. This works well with Maybelline foundation, of course, but it's also great with other affordable brands. Maybelline is known for their color range as well, making it super easy to personalize.
24 Milani Baked Powder Blush Vs. Nars Blush
Milani shouldn't be discounted just because it's a drugstore brand because most, if not all of their makeup products, are top-notch.
Their baked blush is simply stunning on any type of skin and goes on flawlessly, making it a fantastic dupe option for Nars blush.
A little goes a long way and the awesome thing about these blushes is the subtle glow they leave in their wake. With the right brush and a bit of building and blending, you'll be radiantly blushed in no time.
23 E.L.F. Blemish Control Primer Vs. Cover FX Mattifying Primer
Yet another personal favorite is e.l.f.'s hydrating face primer. I've been using the brand for the last eight years and have only seen drastic improvements from when they first started, one of which being their primers. This is a great dupe for the Cover FX Mattifying Primer and won't leave your skin dry and begging for moisture afterward. It's a thick formula but feels light on the skin, is easy to blend out, and will match well with most water-based foundations.
22 E.L.F. Baked Highlighter Vs. Mac Mineralize Skinfinish
I promise there's more to this list than just e.l.f. products, but their baked highlighters are definitely something that has earned them serious bragging rights.
With three unique shades (there may even be more than that at this point), there's something for everyone.
A little goes a long way with these highlighters and when the light hits them, they'll shimmer with the best of high-end makeup brands. Not to mention, the colors themselves are stunning and add a subtle glow to your overall complexion.
21 Maybelline New York Great Lash Mascara Vs. Dior Diorshow Mascara
If you've been into makeup for a while then you're likely familiar with Maybelline's Great Lash Mascara. It seems like everyone's mom or older sibling had this in their arsenal and it has only improved over time. Maybelline is known for their excellent mascara to begin with, so to compare this to a high-end brand such as Dior isn't so far-fetched. If you don't believe me, try it out for yourself. There's a reason this mascara formula has been around for so long.
20 NYX Tame & Frame Brow Pomade Vs. Anastasia Beverly Hills Dipbrow Pomade
Brows are big now, am I right? It seems like everyone has those perfectly-chiseled eyebrows with an arch that could make a Roman architect cry.
Brow Pomade is a huge part of attaining that and NYX has one that's built to do the job.
With the right angled brush, you'll be delighted to see how easily this pomade is to use. It's also pretty forgiving and easily wiped away if you lay it on too thick. Another good alternative is e.l.f.'s eyeshadow and brow cream liner.
19 Makeup Revolution Iconic Fever Palette Vs. Urban Decay Naked Heat
When the Naked palettes came out it seemed like everyone lost their minds, even though they were smaller and consisted of mostly neutral colors. The defining factor was that the colors were highly pigmented, came in a mix of shimmer and matte, and were crazy blendable. Urban Decay is known for their pigment, which is why it was so surprising with Makeup Revolution changed the game by creating a dupe that was just as beautiful. If you don't believe me, check out these swatches.
18 Wet 'n Wild PhotoFocus Foundation Vs. Huda Beauty Faux Filter Foundation
Wet 'n Wild is totally slaying the competition lately with their PhotoFocus line. Not only is this line designed to work well in pictures (selfie-takers, we're looking at you), but it's also made with a new formula that's been changing the minds of non-believers.
Wet 'n Wild was once only known for their bright eyeshadows, nail polish, and MegaLast lipstick, but now they have a foundation that people are swearing is nearly identical to Huda Beauty's Faux Filter.
If you don't believe it, just check out some reviews on YouTube—Shaaanxo has a great one.
17 Milani Liquid Lipstick Vs. Jeffree Star Liquid Lipstick
With all the controversy surrounding Jeffree Star lately, we wouldn't blame you if you wanted to expand your horizons a bit. Milani is back with some liquid lipsticks that are super high-quality and, naturally, very affordable. I remember when lipsticks such as this ran at least $20 and now, you can get them for as low as $8 and in a variety of truly epic colors. If you're looking for even cheaper liquid lipsticks, Wet 'n Wild is revolutionizing matte liquid lipstick as we know it with their Catsuit Line, going for $5 a pop.
16 BH Cosmetics Shaaanxo Palette Vs. Kylie Cosmetics Bronze Palette
Speaking of Shaaanxo, there was some drama surrounding the idea that Kylie Cosmetics snagged her eyeshadow shades. Whether or not this is true has yet to be seen but as a personal fan of Shannon Harris and BH Cosmetics, I can personally attest to the fact that the Shaaanxo palette is amazeballs.
The Remix is even better and comes with nine more gorgeous shades, all super vibrant and incredibly easy to blend.
I don't know about you, but I'd much rather shell out $18 instead of $40 (tip: grab it during a BH Cosmetics sale!).
15 Beauty Glazed Impressed You Palette Vs. Morphe Jaclyn Hill Palette
Beauty Glazed is a brand that's not very widely recognized but they really should be. With the emergence of popular makeup artists creating their own eyeshadow palettes come big price tags that are attached to them... But with those, come dupes, of course! This Impressed You palette is pretty identical to the Jaclyn Hill palette that recently came out by Morphe and has similar shades with similar pigmentation. Even the layout is similar, something Beauty Glazed clearly doesn't care much about.
14 Colorpop Individual Shadows Vs. Huda Beauty Eyeshadow Palettes
Colorpop is a widely recognized affordable brand and their eyeshadows, as well as their liquid lipsticks, have the right reputation to make them a great dupe option.
While you can certainly find similar colors to the Huda Beauty eyeshadow palettes, you can probably find identical shades to nearly any palette with the number of single eyeshadows Colorpop has available.
They even have their own line of eyeshadow palettes which are definitely worth checking out... Not that we're encouraging a makeup collection habit, or anything.
13 E.L.F. Lip Tint Vs. Nars Lip Gloss
This Beautifully Bare lip gloss tiny by e.l.f. has been around for quite some time now and I'm pretty sure this was one of the first things I've ever owned from them. It may not have been this particular line, but their lip gloss, in general, is pretty stellar. It won't leave your lips feeling sticky (you know how hazardous that can be when it's windy) and provides just the right amount of color. It's a great dupe for Nars lip gloss and for the price you can probably snag at least five e.l.f. glosses instead.
12 Makeup Revolution Highlighter Vs. Fenty Beauty Highlighter
Fenty Beauty has received some mixed reviews since its release with many of them being excellent, but some people weren't so impressed.
There have been plenty of Makeup Revolution eyeshadow palette dupes on here, but this is the first highlighter dupe from them that we're recommending.
Particular their gold shades, which are the most similar to the Fenty Beauty formula. They glide on easily and pack a punch of pigmentation that looks incredible on darker skin tones... Talk about showstopping!
11 NYX Studio Finishing Powder Vs. Laura Mercier Translucent Loose Setting Powder
Laura Mercier is a great makeup brand with quality products that are well worth the money for a natural look. However, if you're not ready to shell out quite that much yet, check out the HD Finishing Powder by NYX. You get a decent amount of product at .21 ounces and it's not likely that you'll run out of it too quickly since a little goes a long way. This is a very similar formula to the e.l.f. HD Finishing Powder in Sheer and will also prolong the life of your foundation while setting everything in place.
10 NYC Smooth Skin Bronzing Powder Vs. Benefit Hoola Matte Bronzer
Most people remember NYC as the makeup brand that they toyed around with in high school before they really knew what to do with it.
However, their bronzer breaks all the rules and comes in clutch as a comparable dupe to Benefit's Hoola Matte Bronzer.
The colors are very similar and the formulas apply in very much the same way. Trust us, this was just a big a shocker to us as it is to you but hey, you can't fight the consensus... I won't even give you the crazy price difference.
9 Wet 'n Wild MegaLast Lip Color Vs. Mac Lipstick
Mac lipsticks were all the rage in the early 2000s and then somewhere along the way, they lost their popularity to liquid lipsticks and other competing high-end and affordable brands. Wet 'n Wild has always been slaying the game with their MegaLast lipsticks and it's a line I personally love as well. The colors are highly pigmented and last quite some time without needing to be reapplied, drying down to a somewhat matte look. Be wary of the purple shades, though—they're so pigmented that they can stain your lips (tip: coconut oil will remove this easily and gently).
8 Pixi Makeup Fixing Mist Vs. Urban Decay All-Nighter
Fans of Target (don't deny it because we know you are, we also know that you call it Tar-Jay) will recognize Pixi by Petra because it always seems to be in the first aisle of makeup.
If you've been curious but haven't tried it yet, here's your sign—do it.
This Makeup Fixing Mist is perfect for ensuring that your makeup doesn't budge and it's formulated with rose water and green tea to add a boost of hydration as well. Take that, Urban Decay.
7 L'Oreal Paris Brow Stylist Definer Vs. Anastasia Beverly Hills Brow Wiz
Like I said before, brows are important. If you're more of a brown pencil person, then look no further than the L'Oreal Paris Brow Stylist Definer. This has long been hailed as a nearly identical dupe to the Anastasia Beverly Hills Brow Wiz and for a fraction of the cost. You also get a spoolie at one end of this brow pencil which will help you get all of those stubborn hairs facing the same way. Finish off with some brow mascara or gel (stay tuned) and go flaunt those on-fleek brows.
6 E.L.F. Mineral Face Primer Vs. Smashbox Photo Finish Primer
Okay okay, it's true—e.l.f. might be winning the dupe race right now. We can't help it if their products are just that high-quality and the fact that they have primers for nearly everything is almost unreal.
For only $6, you can have your choice of hydrating, mineral-infused, or color-correcting primers that sit well with most foundations.
They feel amazing on your face and will have you feeling hydrated and flawless all day long. Their Aqua Mist Primer is also pretty legit if you haven't had a chance to check that out.
5 Milani Eyeshadow Primer Vs. TooFaced Shadow Insurance
Say it isn't so! An eyeshadow primer that's better than TooFaced? Lately, TooFaced has been dropping the ball a bit so maybe this will be a welcome alternative for you. Milani's Eyeshadow Primer is proof that a little goes a long way and if it's anything like the rest of their products, you know it's a sure thing. This tube looks small but you can a decent amount of product and you don't need a lot, so it should suffice for some time before needing a refill. It's a must for those bright eye looks.
4 Essence Make Me Brow Vs. Benefit Gimme Brow
There's no way I'm shelling out almost $20 for something that sticks my eyebrow hairs in place, so to say I was psyched when I discovered Make Me Brow by Essence was an understatement. This gel mascara has individual fibers in it which add just the right amount of volume and fullness to your brows.
It's easy to use, has a perfectly-sized wand, and lasts forever.
It's also under $3 which is an amazing price for a dupe to something so well-known. The name of this stuff might not be the most subtle, but trust me... Hashtag "holy grail".
3 Focallure We Care Your Favors Palette In Bright Luxe Vs. Huda Beauty Rose Gold Palette
Focallure is gaining popularity due to sites such as Wish and Alliexpress and as someone who has several of their palettes, I'm not lying when I say they are legitimate. Not only are most of the colors extremely vibrant and pigmented, but they're also super easy to blend and very buildable. Some of the lighter colors are a bit of a letdown but overall, these palettes are definitely on the "must have" list when it comes to high-end dupes. Not to mention, you get a ton of color variety in a travel-friendly, slim palette.
2 Focallure Twilight Palette Vs. Huda Beauty Desert Dusk
This is sitting in my palette basket and I reach for it often, but not because it's a dupe for the Huda Beauty Desert Dusk palette—it's generally just a good, quality product. "Byzantine" is one of my favorite colors (the swatch that's second from the right) but all of these shimmers are truly one of a kind.
This goes for anywhere between $6 and $10 and is well worth it if you're a fan of a little glitz and glam in your eyeshadow routine.
Many of these have pleasant neutrals as well that serves as good crease and outer-v shades.
1 BH Cosmetics Blushed Neutrals Vs. Lime Crime Venus XL Palette
BH Cosmetics is a favorite brand of mine and their eyeshadows never seem to disappoint. It seems like Huda Beauty is ruling the high-end makeup world lately with their palettes but BH Cosmetics is catching up rather quickly. The Blushed Neutrals palette has been around for quite some time and is an original, but it still holds its worth. It has every purple, rose, and neutral shade you could want to go from a cute daytime look to a sultry nighttime look. They're also known for being easily blended out as well as buildable, making them beginner-friendly.
References: https://stayglam.com, https://www.glamour.com, https://stylecaster.com