Āether Beauty recently launched the world’s first “zero waste” eyeshadow palette. The Rose Quartz Crystal Gemstone Palette is the perfect example of what can happen when sustainability meets beauty and creativity.
Āether Beauty was founded by Tiila Abbit early in 2018. The former Sephora product developer was frustrated by the amount of waste being created by the cosmetics industry, and as a vegetarian who recently went vegan, she also cared deeply about animal welfare. Tiila decided that she wanted to start her own company and begin creating products that reflected her values. Āether Beauty is the result of those efforts: all of the products are vegan, cruelty-free, and formulated with natural ingredients without any synthetic materials or harmful chemicals. They are always packaged with materials that can be recycled or composted—the company does not use any single-use plastics that would end up in landfills.
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The Rose Quartz Crystal Gemstone Palette proves that sustainable beauty does not have to be bland or boring. This palette contains twelve gorgeous shades, all formulated with organic coconut oil and organic shea butter to give them a creamy texture and smooth finish. They are infused with shimmering rose quartz powder and rose hip oil. The shades have adorable names meant to celebrate the divine feminine: “Aphrodite,” “Aura,” and “Reawakening” are just a few examples.
Why doesn’t this palette contain a mirror? Well, those mirrors that you see in most palettes are not recyclable. It also does not contain plastic eyeshadow pans. Instead, it is made of entirely recyclable materials, so once you are done using the palette, it can be tossed into the recycling bin and eventually repurposed into something new!
The palette is currently priced at $58. They also have single eyeshadows and sage sticks for sale in their online shop. For every purchase of an Āether Beauty product, the company will donate a portion of the sales to environmental charities. They hope to give back and make the world a better place for future generations.
What do you think about these recent beauty trends towards cruelty-free and eco-friendly products? Are you trying to make your makeup collection more sustainable? Let us know in the comments!
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