It is the age of influencers and innovative career navigation. Meaning, many jobs that are gaining popular such as influencers, digital creators, cloud architects, didn't exist 10 years ago. The market predicts that 85 percent of top jobs in 2030 haven't been invented yet.
There will be a skill revolution as the future moves towards technology and innovative methods for contributing to society. One, somewhat vague, career path at the moment gaining traction is the field of digital content creation.
A digital content creator is not the same thing as an influencer, although many influencers are turning to digital creation as media users are responding more to video content than ever before.
Even within the field of digital content creation, there will be a demand for rapid skill development as content is jumping off the page into multi-media modalities.
Start by understanding what a content creator does, how to get started and following advice from experts in the field.
What Is A Digital Content Creator?
Digital content creators design and implement content for online platforms such as social media, Youtube and blogs, etc. A content creator's job can be to write newsletters, blogs, make videos, as well as do market research and make analytical reports.
Content is what users interact with, whether it be written, videos, photos, or multimedia. What defines the content is how users can engage instead of simply scrolling through their feed.
A digital content creator will have different duties depending on their job. A blogger will spend their time researching, writing and constructing a blog that will drive reads and attention to the brand or collaborators.
A big demand on social media is making videos and reels such as how-to's, a day in the life, tutorials, tips and life hacks, content that is helpful to the user and also engaging to watch.
A grey line in the field of digital content creation is for social media content creators, as they are often called influencers. This is a big area of growth in the field and involves a team in the end to create the content.
How Is A Digital Creator Different From An Influencer?
Social media content creators are often called influencers because they have a following, and the ability to influence other people with their platform. They make money by collaborating with brands, and making content for them, it is essentially the new form of marketing that involves consumer engagement with people who market the brand.
Most social media influencers are essentially content creators if they are writing posts and making videos to promote content. For example, Kendall Jenner is a model, but she creates content on her personal Instagram to promote her new Tequilla Brand, 818.
Although, some celebrities or professional influencers have a social media team, to help them create content, make videos and essentially promote their influence.
Therefore, digital content creation has high demand, on all levels of influence and it is essentially the new marketing technique.
If you are interested or have skills in creation, this could be the career for you.
How To Enter The Field
To enter the field, without trying to be an influencer right away, you need to have a skill for creation. Soft skills include writing newsletters, blogs, storyboards, writing posts, and designing presentations of the brand aesthetic. Hard skills are making video content or multi-media content, which isn't as easy as it looks. This involves recording, lighting, later editing and preparing it for social media engagement.
Decide what kinds of skills you want to use for creation, and get some experience, even if it is creating a TikTok and learning the ropes of how making videos and reels work.
That is the best part about getting started as a digital content creator, with social media there is access to the public for practicing these skills and creating a following without getting a job. Make it a hobby, see where it takes you and maybe your side gig will launch into a full-blown career.
Advice On How To Become A Successful Digital Creator
Digital content creating experts recommend utilizing platforms to network, engage with content creators on their platforms. It might feel strange, but the best part about content is the community. Study it, find out what makes people successful and train your skills such as writing and making videos.
Decide who your audience is, and utilize search engine optimization (SEO) techniques when creating content. Content creation is about staying up to date with trends, to be successful you have to use and engage with social media, or whatever field of media you are creating for, to keep your content relevant.
For this reason, be prepared to be constantly learning and developing new skills as it is a quickly growing field, with a lot of future potential.
