Fenty Beauty has announced that it has tapped actress and activist Amandla Stenberg as its new celebrity brand ambassador. The 20-year-old star of Everything, Everything, The Hate U Give and The Hunger Games will be the company’s first-ever Brand Ambassador and will join founder Rihanna in promoting Fenty’s message of diversity in beauty.
“I wanted to become a part of the Fenty Family because it’s one of the few beauty brands that make me feel like myself! Fenty Beauty’s whole ethos makes me feel empowered and excited to let different facets of myself shine,” Stenberg said in a press release.
Stenberg is a big fan of the Match Stix Matte and Shimmer Skinsticks, which she favors for “on-the-go highlighting and bronzing” as well as providing a little glow. The Skinsticks, which are held together with magnets, don’t break apart when carried in a bag, something the actress also considers a win.
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Guess who just joined the #FENTYFAMILY as the newest exclusive ambassador for #FENTYBEAUTY?! 🙌🏽 “I wanted to become a part of the Fenty Family because it’s one of the few beauty brands that make me feel like myself! Fenty Beauty’s whole ethos makes me feel empowered and excited to let different facets of myself shine” - @amandlasponsored We’re so excited to have you, #AmandlaStenberg! Big things coming, and they ain’t even know it! 👑
The actress, who was born in Los Angeles, California, to Karen Brailsford, an African-American spiritual counselor and writer, and Tom Stenberg, a Dane whose mother had Greenlandic Inuit ancestry. Her first name means "power" or "strength" in the South African languages of IsiXhosa and Zulu. Stenberg got her start in entertainment at four when she began modeling for Disney. In 2011, she debuted on film in Colombiana, as a younger version of Zoe Saldana's character. Her big breakthrough came when she was cast as Rue in The Hunger Games in 2012.
Given her diverse background, Stenberg is a great fit for Fenty Beauty, a brand founded in 2017 by Rihanna that strives to make “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
The actress has also advocated for diversity in the film industry. "I never feel reluctant talking about issues or defending people and their identities," she told ELLE in 2016. "I don't feel afraid to talk about racism or to talk about sexism or the gender binary, because I feel like it's important and necessary and that importance outweighs any potential backlash that I can receive.”
The actress, who identifies as an intersectional feminist, was named "Feminist of the Year" in 2015 by the Ms. Foundation for Women. In June 2018, in an interview with Wonderland magazine, she came out as gay, and from 2017 to 2019, she dated singer King Princess.
Stenberg will soon be seen in The Eddy, a musical drama series created by Damien Chazelle, the writer and director of Whiplash and La La Land, and written by Jack Thorne that will air on Netflix. Chazelle will direct several episodes of the series, which will be set in Paris and feature original music written by Glen Ballard. As the new face of Fenty Beauty, the actress will appear in social media content for the brand as well as in global campaigns in 2019.