If Kylie Jenner is known for one thing, besides being a part of the infamous Kardashian clan, it's her makeup empire, which, as of 2018, was sitting pretty at an estimated $900 million.
According to BBC, the youngest of the Kar-Jenners is now the family's highest earner, resulting in a Forbes cover touting her as one of the youngest "self-made" billionaires in the world.
So, how did she do it all? Besides her Kylie Cosmetics line, which she founded in 2015, she's also a social media whiz, endorsing various beauty brands and using her title as an influencer to get her fans to buy what she approves of. Simply put, Kylie knows what she's talking about when it comes to beauty.
With her followers watching her every move trying to emulate her infamous pout and brows, Kylie has made her empire based on knowing how to make herself look good. Wonder what the youngest Jenner exactly uses?
We've rounded up ten beauty products that Kylie has personally said she adores using on the regular, and ten which she doesn't need to—given she has enough money to buy more expensive alternatives.
Don't worry, though, the options we listed that Kylie would never touch are fantastic dupes to otherwise very pricey makeup and beauty products. Read on to find out more!
20 Kylie Loves: Charlotte Tilbury Light Wonder Youth-Boosting Foundation, Which Gives Kylie A Natural Look
Although Kylie is known to be dolled up most of the time with flawless looking skin, sometimes she likes going for a more natural look, too. According to Ok! News, Kylie opened up in a recent interview and explained that she has one go-to when she wants a more natural look. "My usual go-to is the Charlotte Tilbury Light Wonder foundation. You can still see my skin through it." It turns out, this foundation is a staple for big sis Kim Kardashian, as well!
The foundation is currently available on the Sephora website in a variety of different shades. Featuring an SPF of 15, the lightweight formula is perfect for minimizing pores all while smoothing and hydrating your skin.
19 Kylie Never Uses: Rimmel London Stay Matte Pressed Powder
Of course, the Kardashian-Jenners stick together, so it's no surprise that Kylie's go-to powder foundation is Kim's KKW Brightening Powder. A great dupe for the rest of us is Rimmel London's Stay Matte Pressed Powder, a perfect option when you want to set your makeup while still leaving it perfectly dewy.
Offering up to 5 hours of wear, the Stay Matte powder evens your skin tone without making you orange. Although you have to apply it more frequently than other, more premium products, it still does the job in the time it says it does, and as long as you keep this little guy handy, you'll be good to go!
18 Kylie Loves: Make Up For Ever Ultra HD Invisible Cover Foundation
Slightly more luxe than the Charlotte Tilbury Light Wonder Youth-Boosting Foundation, one of Kylie's favorite daily foundations is the Make Up For Ever Ultra HD Invisible Cover Foundation. As per Ok! News, the social media maven has referred to this specific foundation several times in her makeup tutorials, making it a coveted staple.
Available at Sephora, the Make Up For Ever foundation is a game-changer, a top-seller for years now due to its buildable coverage and natural finish. Perfect both for normal and oily skin, it goes on perfectly, never noticeable yet absolutely long-lasting.
17 Kylie Never Uses: Maybelline's Color Jolt Intense Lip Paint in Stripped Down
Kylie's Candy K Liquid Lip was a fan favorite when it came out and to this day is still so popular, as it's a perfect matte pink shade that Kylie is so famously known for. If you want to try a Kylie look but are scared to overspend, opt for Maybelline's Color Jolt Intense Lip Paint in Stripped Down instead. It offers the same vibrant pigmentation and beautiful color.
And paired with a very precise applicator, these Lip Paints go on smoothly, turning your lips perfectly luscious and shiny. Fans consistently give it rave reviews as well, saying that it truly stays on without leaving your lips dry or patchy.
16 Kylie Loves: Cocoa Brown Tanner, Which Sold Out The Second Kylie Posted A Snap Endorsing It
It's no surprise that whenever Kylie Jenner endorses something, it's bound to sell out immediately after she posts about it. Exactly the case with Cocoa Brown Tanner: the tanning brand completely sold out of all products in the U.S. and broke their own sale records a day after being posted to Kylie's social media channels, with fans around the globe clamoring to get the same bronzed glow as Jenner.
According to Irish Examiner, the youngest Jenner posted a selfie with the tanner along with a caption, “Used my @cocoabrowntan earlier from @marissacarter I love it. Shows results in 1 hour #SelfTan #CocoaBrown #1HourTan.”
15 Kylie Never Uses: Maybelline Eye Studio Color Tattoo Eyeshadow in Bold Gold
When Kylie launched her Bronze Palette from Kylie Cosmetics, fans went wild, all wanting those fabulous, gold shades that looked so rich and decadent. Although Kylie's palette has nine colors to choose from (12 if you're counting her extended collection), a good dupe for at least one of the shades is Maybelline's Eye Studio Color Tattoo Eyeshadow in Bold Gold.
A great option if you want to try a Kylie-esque look without spending money and committing to all of the shades, this Maybelline option is a perfect tester. Even better, the product claims to last a full 24 hours, so if you're heading for a night out you may as well be glamorous and test it out!
14 Kylie Loves: Ardell Lashes, Kylie's Low-Key Four Dollar Beauty Trick
The idea of Kylie Jenner using a regular drugstore product is absolutely unheard of, but lo and behold, she has a $4 beauty trick. According to E! News, Kylie's solution to natural-looking yet voluminous lashes are the Ardell Glamour Wispies Black Lashes. Coming in at under $10, these little guys are a huge contrast to the $20 pairs found at Sephora—and we all know how much Kylie makes.
Why does she opt for the drugstore option? Besides giving really natural-looking volume, the Ardell lashes have strands which intersect and overlap—just how your own hairs would. It turns out, they're often the go-to choice for A-list makeup artists, too!
13 Kylie Never Uses: L'Oreal True Match Super Blendable Makeup
Kylie loves her Make Up For Ever foundation, her ideal, go-to which she uses on the regular. If you're wanting a dupe of this coveted classic, turn to L'Oreal True Match Super Blendable Makeup, a fantastic option with a vast variety of shades to choose from.
A cult classic, this foundation launched nearly fifteen years ago, bringing their innovative shade matching technology to the makeup world. Now, over a decade later, the well-known makeup brand has 45 shades to choose from, making it a fabulous drugstore option that doesn't break the bank. Still maintaining that natural looking finish that's blendable yet lets your skin breathe, it's definitely worthwhile checking out.
12 Kylie Loves: Nip + Fab Dragon's Blood Plumping Serum, Kylie's Perfect Makeup Base
Besides the fact that she's an ambassador for Nip + Fab Dragon's Blood Plumping Serum, it turns out it's Kylie's go-to as well, as she calls it the perfect base to her makeup. According to Bustle, Kylie regularly takes to her social media channels to promote the serum, praising its skin plumping qualities and using it as her first step before applying makeup. Getting rid of laugh lines, oily T-zones, and any sort of breakouts you may have, the Blood Plumping Serum is fantastic and goes on seamlessly, too.
A pro tip from Kylie herself? She swears by serums in the winter, as with the weather getting drier, you'll want to make sure you're getting that extra hydration from somewhere, prepping your face and making it look fresh year-round.
11 Kylie Never Uses: NYX Cosmetics Dewy Finish Makeup Setting Spray
While Kylie's go-to setting spray is Urban Decay's Spray, the rest of us will have to settle for a slightly cheaper option, NYX Cosmetics Dewy Finish Makeup Setting Spray. NYX is known to offer fantastic products at a drugstore price, and their setting spray is no different.
It works hard to keep your makeup staying just how it did in the morning and all you have to do is shake the bottle and spray onto your face from a 6-inch distance. The Dewy finish is closest to Urban Decay's, but if you want even more matte coverage, the spray is available in NYX's Matte Shine-Free Finish.
10 Kylie Loves: Giorgio Armani Luminous Silk Foundation, Kylie's Go-To Foundation When She Wants Extra Coverage
When she wants to get more dolled up and ensure her skin is looking flawless, Kylie reaches for the Giorgio Armani Luminous Silk Foundation—the perfect option when she wants a little bit of extra coverage. As per Ok! Magazine, it turns out, it's a Hollywood Holy Grail product, with stars such as Megan McKenna, Sam Faiers, and older Kardashian sis Kim all openly declaring their love for it.
Why is it so sought-after? Well, for a foundation that offers a lot of coverage, it's extremely lightweight and buildable, with hydration to it that leaves your skin looking glowy and natural.
9 Kylie Never Uses: Maybelline's Fit Me Concealer
Considering Kylie has multiple high-end concealers to choose from depending on what sort of look she's going for, she definitely doesn't have to use drugstore option, Maybelline's Fit Me Concealer. That doesn't mean the rest of us don't have to, however, as the Fit Me is a perfect dupe to still achieve fantastic coverage.
A cult-favorite amongst makeup artists, the Fit Me Concealer perfectly conceals any imperfections and undereye circles you may have while still allowing your skin's natural glow to show through. Allowing your skin to breathe yet still combating oil, the Fit Me is a great option for those looking to save a little bit of extra cash.
8 Kylie Loves: Anastasia Beverly Hills Brow Wiz, Which Kylie Uses To Fill In Any Sparse Gaps In Her Brows
Besides her lips, which fans everywhere want to emulate, the next best part of Kylie's makeup is her brows—which always look immaculate. According to Bustle, Kylie once opened up about all the brow products she uses to achieve her perfect arches yet natural finish, and one of the handiest products she mentioned is the Anastasia Beverly Hills Brow Wiz, which she uses to fill in any sparse gaps.
Available at Sephora, the Brow Wiz features an ultra-slim retractable pencil which is perfect for small strokes, really giving you a natural yet full looking finish to your brows. Mimicking fine, hair-like strokes, the slimness to the pencil is the perfect solution for places where your brows may be over-plucked.
7 Kylie Never Uses: Colourpop Cosmetics
We're pretty certain Kylie doesn't use ColourPop cosmetics, as they're practically the exact same products as her Kylie Cosmetics brand. According to Seventeen, this fact was confirmed after long-time speculation that there was a link between the two cult favorites among the beauty world.
In an interview with Refinery29, ColourPop's founders, Laura and John Nelson, finally confirmed that their lab Spatz Laboratories actually makes Kylie Cosmetics. As the duo went on the explain, "Kylie and her family have been friends [of ours] for years. It's a good fit and a good partnership... We're happy to support that business and partner with her to really bring her vision to life in an organic and authentic way."
6 Kylie Loves: The Beautyblender, Which Is Always Seen In Her Makeup Tutorials
While the Beautyblender is no new discovery, it's still a product that Kylie swears by, appearing in every single one of her makeup tutorials. Used while damp to bounce foundation onto your skin, the Beautyblender truly blends your makeup like no other.
According to Glamour, Kylie even shared a trick that she uses with the product, which she learned from Kardashian go-to makeup artist, Mario Dedivanovic. "Mario taught me to get your blender a little extra wet to set your powder, so it doesn't look cakey." Revolutionizing the makeup world yet again, Kylie taught us that this little tool is multifunctional and so necessary in our day-to-day makeup routines.
5 Kylie Never Uses: MAC's Little MAC Lipstick in Whirl
When Kylie launched her Liquid Lip in Dolce K, fans went wild, loving the deep pink shade that went on so perfectly matte. Perhaps she got inspiration from MAC's Little MAC Lipstick in Whirl, considering it's not the first time she got an idea from the well-renowned makeup brand.
Pretty much the exact same shade, we don't expect Kylie to use Whirl when she has her own brand. The best part of about the MAC little MAC collection though is that these lipsticks are travel-sized, the perfect option to throw into your purse when you're on-the-go.
4 Kylie Loves: Charlotte Tilbury Filmstar Bronze And Glow, Kylie's Trick For A Perfect Contour
We must never forget, Kylie Jenner comes from the Kardashian family, and if the Kardashians know one thing, it's contouring. According to MTV, Kylie's go-to bronzer is the Charlotte Tilbury Filmstar Bronze And Glow, also a favorite for big sis Kourtney.
Giving her the most perfect contour, the Filmstar Bronze and Glow is an all-in-one product: a pressed powder, bronzer, and highlighter all in one. Definitely the tip behind her to-die-for cheekbones, this contour duo also has the perfect blend of pearl and golden pigments sure to highlight anybody's features. A pricier option at Sephora, the Filmstar Bronze and Glow comes in at $68.
3 Kylie Never Uses: Rimmel London's Moisture Renew Lipstick in Nude Delight
A fantastic dupe to Kylie's Matte Liquid Lip in Exposed is Rimmel London's Moisture Renew Lipstick in Nude Delight. Coming in at just under $7, the Moisture Renew lipsticks in all shades also care for your lips, offering up a medley of antioxidants and vitamins A, C, and E. Giving you an all-around richer color and luscious pout, this is your best bet if you want to try a Kylie-approved shade without breaking the bank.
With some fans sometimes complaining that Kylie's Matte Liquid lips leave your lips feeling dry, the best part of Rimmel's Moisture Renew sticks is that they actually leave your lips feeling really moist!
2 Kylie Loves: MAC Spice Lip Liner, Kylie's Go-To Liner Shade Before She Created Her Own
It's safe to say Kylie must have found inspiration from other brands for some of the shades and colors in her Kylie Cosmetics line. According to MTV, Kylie's go-to lip liner before she created her own was the MAC Spice Lip Liner, which, after she revealed she used to overline her lips, sold out in a matter of moments online.
Available in a multitude of colors if you don't necessarily want to go for Kylie's Spice shade, all options feature the same smooth and creamy formula which glides on with precision, staying on your lips all day long.
1 Kylie Never Uses: Sheree Cosmetics
One brand that Kylie will simply never touch is Sheree Cosmetics, as they're currently suing her for trademark infringement.
Sheree Cosmetics founder Tiffany Herrmann spoke to Allure to explain her decision to sue Kylie Cosmetics. "Our Glitter Palette, Born to Sparkle, was created in September 2017 and went live for sale on our website on October 2017. We were the first to enter the market with this concept. Kylie then released her own glitter eyeshadow (same product) named the same name (Born to Sparkle) in 2018, long after ours." With Kylie Cosmetics reps declining to comment, it's tough to say what really happened here!
Sources: Ok! News, BBC, Bustle, Glamour, Allure