Shopping for vegan makeup and beauty products should be your first step when you want to protect the longevity of your face and slay in cruelty-free looks. Many people don't even know that their favorite beauty products are not vegan and if you do know that, you might not know what that really means thinking that it should only be important to those who eat a vegan diet.
In your quest for beauty it's totally possible to stick with vegan products, which thankfully many mainstream beauty brands are switching to, and sometimes have the bonus of being all-natural and great for sensitive skin users.
The process to find a vegan product is also not as cumbersome as it may seem. Most vegan products display it loud and proud on their logos or websites or if they have partial vegan products the brand will have a list letting you know exactly what products those are so you don't spend even more time at a drugstore or major beauty retailers to figure it out.
Here you can find some of the best out there that have gone the extra mile with their vegan products.
20 Kat Von D Beauty
This brand is high in popularity for those wishing to stick with vegan products and even those who had no idea because of the high pigmentations of every product Kat Von D has in her makeup line. Inspired by her tattoo obsession, Von D makes sure her makeup is the same quality and vibrancy that she seeks when getting new tattoos.
If you haven't used her signature Tattoo Liner it's a must for precise lines that are so sharp you'd think it's a tattoo.
On the Kat Von D Beauty website they write, "As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour, and create with confidence—knowing your products aren’t harming animals."
19 e.l.f. Cosmetics
Who would have thought?! e.l.f. Cosmetics is a brand dedicated to being budget friendly. Most times if you want to experiment with colored lipsticks or crazy shadows it's best to start with this brand if you don't want to financially commit to a higher end brand – not to say that it doesn't stand out on its own! Their eyes, lip, and face products (the main foundation of the company) are all vegan but it is worth noting that their brushes and skincare are not if you want an exclusively vegan brand.
Other than that I would seriously give this brand a try. Right now they have products, shown above, that are made to change the undertones or highlights of your makeup so that you don't have to buy a million different foundations especially during the summer when those shades greatly change. It's a great way to adjust foundations you already own and love without spending too much!
18 Too Faced
Too Faced is a baby brand compared to other cosmetic lines that have been around for a long time but that's because the visionaries who created the brand spent a lot of time working for the major brands you love to learn the craft of makeup and make something a bit different.
Their whole collection is not vegan but they at least did the work for you and have a section on their website letting you know which products are vegan-friendly if you look under the tab "collections" on the Too Faced Cosmetics website.
Their most popular products like Better Than Sex Mascara is listed in the category as is their popular Born This Way Foundation and Hangover Primer so it's a safe bet that they try to keep most of their favorites vegan.
17 B. Makeup And Skincare
If you're familiar with the store Superdrug which is everywhere in the United Kingdom then you've probably come across this brand that they exclusively own. If not, and you live in the United Kingdom, Ireland, Sweden, Denmark, or Finland than they will ship to you – sorry for everyone else!
This company has a great message which is beyond most drugstore makeup. B stands for beautiful and men are included in that sentiment as they carry products for everyone. Under the brand on the website, it says suitable for vegans and is backed by a seal from Cruelty-Free International as a way of letting you know it's verified. Again, no matter who you are their whole makeup AND skincare line is vegan.
16 Cover FX
Cover FX is a brand focused on customizing makeup so a lot of their products appear to be serums but they are just highly pigmented versions of foundation, concealer, and shadows to mix with products you probably already own. As much as you love your favorites everyone knows how hard it is to find your exact match without some artistry in mixing. They even have a blog to help you out if you're a makeup beginner.
Not only can you enjoy these products because they are vegan but they also come packaged with great benefits for sensitive skin or common allergens.
On the Cover FX website they write, "Our products are enriched with good-for-you ingredients and without parabens, fragrance, gluten, mineral oil, and talc, making for a vegan formula that everyone can wear. This is makeup you can feel good about using—and feel good wearing."
15 Jeffree Star Cosmetics
Not exactly low budget but Jeffree Star's cosmetics literally give the Kardashian family beauty lines a run for their money as they have had many beauty feuds about how similar their products are. Human drama aside, there is no drama with animals to create the bold colors in the Jeffree Star Cosmetics line.
The company has taken the extra measures to make sure the line is vegan. They note on the website FAQ, "Yes, our whole line is cruelty-free! Makeup is for humans, not animals. We have also researched our manufactures and know 100% they don’t affiliate or get ingredients from places that are not cruelty-free!"
14 Pacifica Beauty
You really don't have to look far on the website for Pacifica to figure out that they are 100% vegan and cruelty-free since it is stated right underneath their logo which is a great indicator.
Famous vegans like Madelaine Petsch love this product as you can see on their Instagram account but the price for many of their products is friendly to the everyday budget.
Make sure to pick up their Hot Vegan Mask if you want a fresh start this summer!
As previously mentioned, some makeup brands that are vegan do not have vegan brushes. That's where EcoTools comes into play. Their various brushes can be bought at drugstores and have the goodness of being vegan and backed by PETA, as they say on their website, "We love our furry friends! Our products are PETA certified, meaning we are 100% cruelty-free and vegan."
It doesn't stop there. Their products are made from recycled materials such as aluminum or plastic, their packaging is from a tree-free paper which they sat is 20% cotton and 80% bamboo fibers, and the bamboo is also recycled from a type of bamboo that grows very fast in order to reduce any sort of environmental impact.
12 Petit Vour Box
Love prescription boxes? Yeah, so do we! And what is amazing about this prescription box is for as low as $15 per box if you get a yearly prescription you are getting four cruelty-free, non-toxic, and plant-based products that are much more expensive if you were to buy them individually.
Some things included in the box are makeup, skin and body products, or haircare based on filling out a beauty profile on your needs and if you review the products at the end you earn points similar to Sephora which can be redeemed on the website.
The prescription box is the cheapest in the U.S. but you can also get it shipped worldwide so at least it's not limited. And if you want to shop for other vegan products be sure to scroll through the Petit Vour website which also includes apparel and accessories.
11 INIKA Organic
Inika is an Australian makeup and skincare line that is 100% natural and vegan and ships to many countries internationally. They list a full glossary on their website to know exactly what ingredients they have but as a summary it is vegan, gluten and lactose-free, free of parabens, and free of sulfates to name a free of the major ingredients that cause some reactions in other makeup brands. Some products are made with oil from nuts so make sure to double check if you have a related allergy.
On their website they write, "Our promise is premium quality, 100% natural products that meet the highest organic standards possible, and are Certified Vegan and Cruelty-Free, always."
10 PHB Beauty
PHB is an ethical UK beauty brand with a large collection of products to make you feel confident.
Not only do they practice the safe production of their makeup and skincare but they also give 20% of their net profits to charity in order to help humans and animals throughout the world.
On their website they write, "PHB Ethical Beauty is a pioneering British family business with a revolutionary range of award-winning ethical beauty products. We're home to the world's largest range of Natural, Vegan, Cruelty-Free & Alcohol-Free (Halal Certified) beauty products. Our skin, hair & body care products are handmade in the UK and we DO NOT test on animals. We are also palm oil free!"
9 Axiology Lipstick
Although Axiology does not have a full range of beauty products, their lipstick brand is completely vegan so you know when you shop with them none of it is animal tested as well as contain organically sourced ingredients. You can purchase the product at Sephora if you're in stores or directly from the Axiology website which has an array of warm and cool toned colors.
On their website, they attest to the veganism as well as write, "Our 100% vegan lipsticks support women artisans in Bali, environmental concerns, and animal welfare programs." which is a great way to know you are giving back when you purchase a bold lipstick.
8 Urban Decay
You know and love most Urban Decay products so it's probably a pleasant surprise to see this brand on the list. Sadly, their most popular products like the Naked Palette collection is not vegan.
By looking under the Vegan tab on their website you can see their entire UD Pro brush collection is vegan, as well as some great lipsticks, bronzers, concealers, eyeshadows and more.
A great thing about most of their vegan products is they tend to be some of the most budget-friendly products with prices under $20 and feature many products in travel-sized so you don't have to compromise when you go on vacation or just want to test without full commitment.
7 Spectrum Collections
Spectrum has a bunch of fun brushes and bags if you're a fan of color and feeling like a mermaid it's somehow way more fun to use these brushes with names like Get Lit and everything in their Mean Girls Collection. Additionally, they have a Disney Collection if you are in love with Ariel since it is all based on The Little Mermaid.
In addition to the fun collections, the brand is vegan, organic AND they have a 15% off student discount because being young and a beauty addict can get very costly. They write on their website, "Proud to be a PETA registered and Vegan trademarked cruelty-free brand, all of Spectrum’s brushes are made of the highest quality synthetic hair. Once you feel the super-soft bristles you’ll never go back!
*No unicorns were harmed in the making of Spectrum Brushes."
Since the very start of this product, they've pledged to reduce their carbon footprint as well as keep their products vegan which is impressive considering it all began in 1980 which is way before many of these other vegan brands were created or other beauty products that started to switch to vegan products.
Consider Arbonne the OG vegan.
Arbonne makes sure everything from the products themselves, to the packaging, to the vehicles that transport their products and other little details have a minimal to none carbon effect and they also have a zero waste policy as listed on their website. If you want sustainable vegan goods, buy this brand!
Another sleek brush brand for the win. Nanshy sells a lot of brush sets that include quite a lot for the price. If you're a complete newbie to makeup I highly suggest getting a kit to start out with because it's worth the investment but also each brush is labeled right on it so you can clearly figure out what it's for. They even have a super cheap blender sponge that is miles cheaper than Beauty Blender and does the exact same thing – think e.l.f. Cosmetics prices.
On the Nanshy website, they discuss more on the vegan aspect by saying, "We guarantee no animal has been killed, tortured or harmed during the production. All of our brushes use synthetic bristles only; no fur will ever be used. All brushes are assembled by hand and go through an extensive testing process."
4 HoneyBee Gardens
Natural, vegan, and affordable is the promise of HoneyBee Gardens and they stick to their word as they are backed by PETA, gluten-free, and non-GMO.
They carry cosmetic makeup, beauty tools, skincare, body care, hair care, and men's products so the range is truly meant for those who want to stick with one vegan brand.
If you want to go above and beyond they also allow you to add a donation to your cart that goes to no-kill animal shelters as low as $1.
On their website, they state, "Honeybee Gardens products are created entirely of natural ingredients that you can actually pronounce! We reuse and recycle as much as possible and perhaps most importantly, we DO NOT test ANY of our products on animals, and are PETA certified."
You've probably heard of FARSÁLI for their famous Unicorn Essence Skin Enhancing Antioxidant Serum which provides unicorn magical preparation to your skin before applying makeup and thankfully no unicorns were harmed in the process.
You have to do a bit more digging to figure out the brand is vegan since it was answered in their FAQ session but nonetheless, they write on the FARSÁLI website in response to a question, "The ingredients are non toxic, safe for sensitive eyes, and is produced in an FDA approved laboratory, which meets all of the required safety standards. The formulations are also 100% cruelty-free, and vegan-friendly."
Sorry to ruin your nail spa dates but most nail polish brands are not, in fact, vegan and most come with toxic ingredients that create the hardening effect, glitter within, or acetone which has harsh drying ingredient.
The Londontown Lakur brand has all sorts of nail polish ranging from regular to gel to a smudge fixer to matte coats and more restorative nail polish top coats.
The fun thing about the product is all of these United Kingdom references in the nail polish names such as the Thames from the Eye or Earl Grey.
Although it is not stated clearly on their website, their Instagram account says they are Vegan, 9-Free, and Cruelty-Free.
Last but not least, another nail polish brand if you want a different set of colors to wear than Londontown is SpaRitual. They have a wide variety of shades, including more sparkly colors which is usually hard for vegan products to achieve. They don't only carry nail polish but also have body care products which are also vegan.
On the SpaRitual website they write, "Our nail lacquers are vegan, cruelty-free & 12 Free: Formulated without Touline, Formaldehyde, Dibutyl Phthalate (DBP), Formaldehyde Resin, Camphor, Ethyl Tosylamide, Xylene, MEHQ/HQ, MIT, Parabens, Animal Derived Ingredients or Gluten." In general, if you can't pronounce the ingredients don't buy it.
References: KatVonDBeauty.com, TooFaced.com, SuperDrug.com, CoverFX.com, JeffreeStarCosmetics.com, PacificBeauty.com, EcoTools.com, PetitVour.com, InikaOrganic.com, PHBEthicalBeauty.co.uk, AxiologyBeauty.com, UrbanDecay.com, SpectrumCollections.com, Arbonne.com, Nanshy.com, HoneyBeeGardens.com, Farsali.com, LondontownUsa.com, SpaRitual.com