Wow, talk about the magic of makeup. New beauty and makeup lovers are popping up on Youtube every day and why wouldn’t they when their favorite artists are landing major campaigns with brands like MAC, Maybelline, and Anastasia Beverly Hills. Youtube has grown from just a few music videos and food recipes to creating empires for some of their stars or rather beauty influencers. Even Forbes took notice and their own list of the top 10 beauty influencers, a few landed on this list. But would you recognize them on the street sans their makeup, hair, and accessories, maybe not! Would you pass right by PartrickStarrr without his signature headwrap or Kandee Johnson with her candy-colored hair? Probably. But these influencers have become celebrities in their own right.
Beauty YouTubers or influencers are now competing with legendary magazine editors for spots backstage at the hottest runway shows. They are landing on coveted PR lists and getting free stuff like crazy. But if you bumped into your favorite influencer on the street you may not even recognize them, chuck it up to the power and illusion of makeup. Their makeup skills are so next level that their basic bare faces just don’t register with us.
18 Nikita Dragun’s Makeup Metamorphosis
Nikita Dragun looks so different without makeup and her signature pink wig that we had to do a double take. Who’s that? The Youtube star is known for her over the top glamorous looks, but that’s not all she is. The transgender beauty influencer has taken fans on her journey from male to female on her youtube account. Since then she’s chronicled most of her biggest life moments like her 2015 trans announcement and gender transition along with a ton of other silly moments. Nikita is the face of inclusivity and loves to spread positivity and advice to her young fans. She’s collaborated with friends Manny MUA, Laura Lee and Jeffree Star, although there may have been falling out with Jeffree. Nikita has her own line of wigs with BELLAMI Hair and is super close to hitting 1 million subscribers.
17 PatrickStarrr Unrecognizable Without Makeup
Who’s that dude? No seriously where is PatrickStarrr! Patrick looks totally different when he doesn't have a stitch of makeup on. If you’ve ever seen one of Patrick’s videos you know he never hides who he is and is upfront with his lifestyle with and without makeup on. And although he loves makeup and worked at a MAC Cosmetics counter as a freelance makeup artist in his youth, he almost didn't pursue his passion. He was actually studying to be a nurse. The Youtuber star has come a long way since his humble beginnings in Florida when one his MAC managers told him he shouldn’t be wearing makeup at work since he is male. That did not deter him and now he’s even got his own MAC Cosmetics collection, the first beauty influencer to have an actual collection with the brand.
16 Amrezy’s Extra Magnetic Makeup
Brooklyn born, but LA-based, Amra Olevic aka Amrezy busted on the scene with her extensive makeup skills. Have you seen her chiseled cheeks and snatched nose. She makes every photo into a photoshoot opportunity showcasing her expert makeup application and expensive tastes. She is the queen of being extra. Amra is rarely without makeup, even during her SnapChat rants she looks flawless. Amra has made it all the way to the top and by the top we mean a cool yellow toned highlighter in collaboration with Anastasia Beverly Hills. "I live for the perfect glow-it's a constant focus on my makeup routine. I'm always looking for the most luminous glow with a natural, second skin finish. This collaboration with ABH brings my highlighter dreams to life, and I'm so happy to share this "sun in a compact" with my Rezy riders."
The beauty influencer rarely posts videos to her youtube account, but she’s heavy on Instagram and SnapChat.
15 iluvSarahii Million Dollar Makeup
Karen Sarahi Gonzalez better known as iluvSarahii knows how to take her look from zero to 100. Just look at her photo in which she had that bare-faced, very girl next door look and bam with a few ( or a ton) of makeup she transforms into her glitzy gorgeous look! Karen is no novice makeup artist. She went to school to learn her craft and landed one of her first job with Lancome before moving on to the E! Network. Karen recently shared her lip injection removal on Youtube. After years of having distorted lips, the influencer wanted to tone down and fix her lips. She does plan to possibly fill them again, just not to fullness she had before. Karen has her own line successful line with cosmetics company ColourPop.
14 Bretman Rock Loves His Flashy Look
Funny, over the top and sassy are just a few words to describe Youtube phenom, Bretman Rock. While Bretman may be a beauty influencer (he also has one of those infamous Morphe codes) under his belt, he’s also a natural comedian. He's known for his brutally sarcastic youtube videos with his sister Princess Mae. The highlighting king looks fab with and without makeup, but his transformations are epic. Bretman’s contouring video when he was just a teen went viral making him a hit on Youtube. “People loved it because I was not your average beauty guru teaching you how to contour with a sweet voice, sounding like a robot. No—I was a teenage boy with colorful language, putting on makeup.” But he has over 9 million followers on Instagram, he must be doing something right!
13 Jeffree Star Upgrades From Basic
Musician turned makeup guru, Jeffree Star’s makeup transformations are extreme, to say the least. Jeffree’s middle name might as well be over-the-top, check out his expensive car collection on Instagram. He looks dramatically different when he’s not wearing makeup. The only thing giving him away is his high cheekbones and full lips. The controversial youtube star is as known for his transformations as is his don’t care about anything attitude. Broken friendships seem to follow Jeffree who seems to be on the outs with Kat Von D, Manny MUA, Nikita Dragun, NikkieTutorials and Laura Lee. And then there was that high profile twitter fight with Kim Kardashian over one of her KKW Beauty products. Regardless of Jeffree’s personal life he still has his popular cosmetics line, Jeffree Star Cosmetics, and legions of fans who hang on to his every word.
12 Jaclyn Hill From Fresh Faced To Fab
Jaclyn Hill looks fresh-faced without makeup. Who is she without her super thick black eyeliner and a smokey eye. The YOutube star, who started her channel with celebrity inspired makeup looks has reached cult status. Jaclyn’s huge collaborations with Becca Cosmetics and Morphe put her on the map. Her fans went out in droves to purchase her Becca highlighter and then there was her popular Morphe Palette which is a permanent addition to their line. Jaclyn’s name alone is said to have made millions for both Becca and Morphe. Fans clamor for her next product, but she came under s little scrutiny over a video she filmed with Kim Kardashian. Everyone thought Kim was annoyed by Jaclyn’s overly energetic and bubbly personality. Kim has denied it, but the memes were still hilariously created.
11 Kandee Johnson’s Total Transformation
Kandee Johnson is a character, no really! She is the queen of altering her look from morphing into characters like a human Barbie and Ken to taking on the Game of Throne’s infamous Jon Snow--- her looks are legendary. But without Kandee’ candy-colored mane would you be able to recognize the popular influencer. And did you know that Kandee hates one of her most watched videos. "I'm wearing this sequined shirt. My hair looks bad. The light looks bad. Everything looks bad. And it's my most popular video ever. I hate it." It is an old video but with 38 million views its no wonder why influencers have so much clout. Kandee has been very honest about her youtube journey and her personal life. Kande has collaborated with hair brand, OGX, and Too Faced Cosmetics company.
10 Tanya Burr’s Beauty Evolution
Tanya Burr went from youtube star to beauty expert. The influencer went to beauty school before getting a job at a beauty counter at Jarrod’s department store. Tanya started off a basic young girl with a dream and has expanded her beauty empire. And you can see the evolution in her videos. Tanya even has her own namesake cosmetics company which she sells at stores, Superdrug and FeelUnique in the UK. It's been reported that one of her products sells every two minutes. Wow! Along with Tanya’s youtube and cosmetics, she also has a series of books including a cookbook and she’s also an actress.Burr who is married to fellow YouTuber, Jim Chapman, brother of the Pixiwoo sisters, who run the successful Pixiwoo beauty Youtube account. It's a Youtube family!
9 Nicole Guerriero Elevates Her Beauty Look
Nicole Guerriero is the epitome of the girl next door and her looks says it all except for her current purple hair. She’s been showing people how to do their makeup for years. Nicole knows the art of taking her look from basic to beautiful. “I love inspiring girls to feel confident in themselves. That’s my favorite comment that I get, actually. Girls telling me they feel more confident with the help of my videos.
With so many fans and Nicole is still just that down to earth girl bopping around Tampa, Florida. Nicole has partnered with Anastasia Beverly Hills on a popular highlighting palette and reveals how excited she was for the opportunity. “I'm pretty sure I was running around my house at high speeds screaming. Anastasia has always been my top brand, so to know that they wanted to collaborate with me was a dream come true.” And she appears to be cooking up some new products with the brand.
8 Manny MUA’s Boy Next Door To Bad Bae
Manny Gutierrez looks great with and without makeup. The handsome Youtuber has had a meteoric rise since the beginning of his makeup career. He’s only been on Youtube three years and has amassed more than 4 million followers, more than others who have been vlogging longer. “As a child, I would watch my mom get ready for work and just sit there for hours watching her transform. However, it wasn’t until much later on that I really started to dabble in makeup myself.”
Manny was one of the first guys to land a campaign with a major beauty brand. He was an ambassador of Maybelline’s Big Shot mascara with fellow influencer Shayla Mitchell. Can you believe that Manny was supposed to go to medical school and ditched it for makeup? He found his calling.
7 Michelle Phan’s Baby Face To Over The Top
Michelle Phan’s sitting on a beauty empire that almost failed. The baby-faced Youtuber is probably one of the video platforms biggest success stories, but doesn't she look drastically different without makeup on. Michelle went from art school drop out to 9 million subscribers. And then when Em, her cosmetics line deal with L’Oreal flopped the entrepreneur walked away from it all taking off almost an entire year to recoup, but now she’s back and started from the ground up with Em.“When I was in my early teens, makeup was my way of feeling more beautiful. I wore eyeliner because I wanted my eyes to look bigger. Then going into my 20s, my perspective changed. I saw makeup in a different way. Makeup was a form of self-expression. It was my form of art. My face was a canvas. It was my way of exploring the different facets of my personality.”
Michelle also started Ipsy, a makeup subscription sampling program.
6 Nikkietutorials Morphs Into New Person With Makeup
Who is Nikkietutorials without her makeup? Nikkie de Jager has come a long way since recording makeup video in her bedroom (secretly from her parents). The beauty influencers’ makeup game is on point and she has an Instagram account full of crisp photos to prove it. BUt Nikkie isn’t afraid to show off her bare face like she did for her ‘Power of Makeup’ makeup video encouraging women to use to enhance their beauty and telling them that it's ok to alter your appearance a bit to freshen up your look. She admits that even she doesn’t look in real life like she does in her photos. The video has a whopping 38 million views. Can you believe Nikkie is only 23 and has 9 million Youtube subscribers? That’s huge!
5 Kylie Jenner’s Fresh Face No Makeup To Red Carpet Glam
Kim Kardashian may be the queen of social media, but little sister Kylie Jenner had SnapChat on lock (that is until she got pregnant and then almost took the company down with a tweet about their new update). Kylie the youngest of the Kardashian/Jenner crew grew up in the spotlight and rarely lets down her guard. So going makeup-free isn’t really an option (unless it's highly edited), but she’s almost unrecognizable without her signature nude pouty lips all done up. Like in the photo above Kylie looks really basic and kind of like a kid when she’s on her down days. But Kylie needs her makeup and right now she is sitting on a $400 million makeup empire. Not too bad for a 20-year-old, who has made a name for herself with her Kylie Lip Kits.
4 Jackie Aina Takes Her Look From Basic To Babe
Jackie, Jackie, Jackie! If you’ve seen her videos then you know the brutally honest and funny youtube star is her very own cheerleader. We love when she sings her name at the beginning of her videos. Jackie knows how to take her look from basic to wow she’s gorgeous. Of course, we all have imperfections and Jackie shows how to cover them up like a boss. And she isn't afraid to go after bigger brands like Kylie Jenner Cosmetics, who she says did not send out her coveted PR boxes to darker skinned influencers and she took her concerns right to her fans and then there was the Tarte foundation debacle.
But Jackie is still a down to earth despite her popularity---she has 2 million. She could easily go and get her nails professionally done with all her Youtube money she likes to do them herself. “I do my own nails every other week and I am the press-on queen. I do experiment with nail art on my hands."
3 Zendaya’s Captivating Beauty Look
Zendaya may be a Disney darling, but the actress is quickly becoming a beauty influencer. From her perfect and we mean perfect brows to her ever-changing hair, Zendaya knows how to rock the red carpet. The actress’ mean makeup skills even landed her a coveted CoverGirl contract back in 2016. And she’s super comfortable doing her own glam makeup for events.“Honestly, I just kind of learned, and it was a process. There were a lot of times people would do my makeup and it would be awful, and I would be orange. Nothing matched. So then you learn how to do your own makeup. I watched a lot of YouTube videos when I was little and taught myself.”
But even on Zendaya’s less than perfect days, she is still flawless even though she has a youtube video with no makeup on showing people how to cover up her acne scars before putting on foundation. The star likes to post to Youtube and her app and her down to earth personality can brighten up the room. But on her days off she looks just like a regular high school student---messy bun, glasses and comfy clothes.
2 Desi Perkins’ Major Glow Up
Desi Perkins is killing her Youtube game. She’s the sweet, funny, best friend you have been looking for, but she’s on the internet and has no idea who you are. Too bad she’s already taken my fellow, Youtuber LustreLux aka Katy. The makeup maven looks so different when she isn’t wearing makeup. When Desi doesn’t wear her signature fake eyelashes, she’s almost unrecognizable. She’s also commented on her tiny, barely there lashes in past videos. What we do recognize is her super popular sunglasses with the brand Quay. And Desi ( and Katy) hit the big time when they landed her very own makeup collection, DESI x KATY with Dose of Colors. The collab sold out the first day. It restocked, but currently, there are only a few items left from the line. And Desi’s even filmed makeup tutorials with Kim Kardashian and Nicole Richie.
1 Kim Kardashian’s Glamourous Overhaul
Kim Kardashian is the queen of social media! The reality star turned beauty influencer may have only launched her beauty line in 2017, but she’s been making waves for years over her beauty looks. Kim and her longtime makeup artist Mario Dedivanovic have been creating beauty looks together for a long time and even though Kim and Mario did not invent contouring---they sure put it on the map. Every fan and wannabe makeup artist was all over that trend. So much so that Kim’s first beauty item from her KKW Beauty line was a contouring stick. There was once a time Kim wouldn’t leave her home without makeup, now she doesn’t care so much, who would after her makeup-free crying face went viral and has become the meme of the century.
Sources: Forbes, People, PaperMag.com, StyleCaster.com, Allure, Teen Vogue, Byrdie.com