Paula Begoun was just like any other person out there looking for beauty products to solve their individual problems - acne, eczema - and while getting lost in the industry also got frustrated with the lack of good quality ingredients and not to mention the prices.
In 1985 Begoun launched a magazine about debunking beauty myths, she even made it onto Oprah. And in 1995 she finally launched Paula's Choice Skincare, a brand committed to transparency and only good ingredients to support natural beauty.
The brand's motto is safe, effective, smart, non-irritating and never animal tested. And with the brand evolving over time, they are evolving into a brand that is environmentally conscious and super clean.
For all the clean beauty lovers out there, check out these 10 best-selling products by Paula's Choice.
10 Phytoestrogen Renewal Serum
This line of products is made especially to support women and their skin through any stage of life. According to Paula's Choice dermatologists, estrogen can become depleted in women's skin as they age - hence an anti-hormonal phytoestrogen renewal serum to improve the skin's texture, reduce fine lines and wrinkles, create a complete complexion, and most importantly get your skin looking hydrated and healthy.
9 2% BHA Liquid Exfoliant
BHA is a fan favorite when it comes to chemical exfoliants, and this simple 2% serum will show you a difference in your skin literally overnight. This is a leave-on exfoliant, so treat it like a serum when using it during your daily skincare routine, and it can be used up to two times daily although folks with sensitive skin start off slow.
It has a 2% salicylic acid which can help create an even and glowing complexion to top it all off. This is a worldwide best seller, and you will instantly know the difference. Especially if you are interested in chemical exfoliants, this is the product to start off with.
8 C15 Super Booster
Vitamin C is one of the best ingredients for fighting anti-aging at any age, but especially if you are under 30. Just like any product, you need to be consistent but you will see a reduction of fine lines and yeilding of an even complexion in no time.
7 Retinol Skin-Smoothing Body Treatment
While you might be used to using retinol on your skin, it can also have major impacts on your skin for a firmer and youthful glow all over.
The 0.1% retinol formula is gentle enough to use for daily washing, and will make a drastic difference in getting an even skin tone and firming it up.
6 Smoothing Primer Serum SPF 30
Everyone loves a multi-use product that acts as a primer and protects their skin from sun damage, so this smoothing primer serum is sure to be a hit in your beauty routine.
SPF as a serum is a new concept and beauty moguls love it because it presents the opportunity to step away from a goopy and smelly sunscreen and into something that feels hydrating and natural on your skin.
5 Clinical Niaciamide 20% Treatment
Niacinamide is another one of those super useful products from battling acne to creating a firm and smooth complexion, with just a few drops of serum.
You want to apply this treatment during the serum section of your daily skincare, and don't worry it works well in combination with the most popular skincare ingredients.
4 Omega+ Complex Serum
This serum is the answer to your dry skin, it is packed with Omega 3, 6, and 9 in addition to a new popular product, ceramides which are fats that can help rejuvenate the skin and retain moisture.
This might just end up replacing your current moisturizer, but you can experiment with using it alone or as a barrier underneath it.
3 Hyaluronic Acid + Peptide Lip Booster
This product will definitely reveal Hailey Bieber's viral lip treatment, it is packed with hydration and and firming peptides to give your lips a smooth, glossy and full look.
The treatment promotes plump and healthy lips over time, and the squalene really locks in the moisture, so you can say goodbye to dry lips. Use it as a daily base for your lip moisture before applying your favorite color, or embrace a shiny glossy look. When in doubt, it can also work as an emergency hand moisturizer when you are in a pinch.
2 0.3% Retinol + 2% Bakuchiol Treatment
If you are just getting started with retinol, this is one of the easiest products to help you ease into the well-known anti-aging ingredient. Bakuchiol is a viral ingredient that is known to be quite potent, but retinol actually helps stabilize it making it a match made in heaven for smoothing out those fine lines.
Give your skin a little boost with this treatment that rejuvenates all of you from the neck to your toes.
1 CALM 1% BHA Lotion
This 1% BHA body lotion works similarly to the leave-on serum, it can help exfoliate and moisturize your skin in that process.
Adding lotion on top of your skin does little to penetrate the deeper layers, but in combination with a slight exfoliant, it is a straight shot.
