There are some celebrities who have had the same look for years and years, who have found something that clearly works for them and stick to it unless they have to switch it up for a role. Then, there are the chameleon celebrities — the ones who seem to change their hair colour every month, who go from super long locks to a cropped pixie cut, from an all-natural sun-kissed look to a high drama, bold lip and cat eye look. And when you have such a talented team of make-up artists and hair stylists at your disposal, why on earth not mix it up a little and play around with your look?
Now, while dyeing your hair definitely takes its toll on your locks, there's really nothing quite as damaging as going platinum blonde. That's because platinum blonde locks don't just need to be dyed — they need to be majorly bleached in order to get the right colour, and if you start out with darker locks, that's quite the transition. However, it's a colour that packs a huge punch, so we can understand why so many celebs would be drawn to it.
Over the years, there are quite a few celebs who have taken the plunge and gone platinum — and for whatever reason, most of them end up looking just a little bit edgier, a little more high fashion, and we totally love it.
15 Emilia Clarke finally took the plunge and got Khaleesi locks — for real
Just in case you weren't aware, the long, platinum blonde locks that Emilia Clarke rocked season after season on Game of Thrones weren't her actual hair — it was a wig. In real life, Clarke has always sported her own chestnut brown locks in a shorter, chin or shoulder length style. However, like all of us, she must have gotten jealous of her character's statement-making locks, and she decided to take the plunge and have life imitate art by going platinum blonde. She didn't add extensions into the mix, so she still has the same shorter length, but there's no doubt that she immediately looks like an edgy starlet vs. the charming British girl next door, and it totally works for her. Given the dark colour of her natural hair, maintenance might be tough, but hey — sometimes the best things are worth working for!
14 Kim Kardashian West literally always slaying
There's no doubt about it — when Kim Kardashian West first stepped out in Paris with a shorter platinum look, the world literally lost their minds. Some absolutely hated it, some absolutely loved it, but it was an important stepping stone on her style journey. While she eventually went back to her long, dark locks, she's shown here having stepped back into the platinum camp, at least for a little while. The longer platinum locks are definitely a different look than the cropped platinum one she rocked previously, but it totally works. Especially given that her outfits have been more fashion-forward lately, the platinum hair is an amazing accompaniment to that. It just adds a little something extra — and we all know how the Kardashians love to be a little bit extra.
13 Justin Bieber willing to change his hair forever to forget he once had a bowl cut
Okay, we're pretty sure that Justin Bieber would dye his hair every shade under the sun if it would mean the world forgot all about the bowl cut he rocked when he first stepped onto the scene as a tween pop star. Nowadays, he's constantly trying to make himself look more edgy, from his tattoos to his wardrobe choices — and, it seems, his hair. Bieber recently decided to go platinum blonde, and it definitely makes a statement — he somehow instantly looks more creative and artistic. With hair this length, the damage is probably a lot less than for a woman who goes platinum with long, long locks, which is always a bonus. We're not sure how long Bieber will keep this look, but we have to admit — it's kind of cool.
12 Katy Perry changes up her look — and not to a pastel shade!
At this point, we're not really sure what Katy Perry's natural hair colour even is. For a long time, she rocked a jet black shade, but she's also played around in the pastel pool, accentuating her whimsical on-stage look with equally whimsical cotton candy coloured hair. However, she decided recently to go in a more mature direction — and we absolutely love it. She swapped her longer, darker locks for a platinum crop and it completely transformed her look. It just goes to show what a huge impact just switching up your hair can have on your look — she's like an entirely different person! We're not sure what her next album is going to sound like, but with a look like this, we just can't imagine the poppy hits that have dominated her previous projects.
11 Kanye West following in his wife's blonde footsteps
Uh, you know Kanye West is not about to let his wife Kim Kardashian West have all the attention when it comes to going platinum blonde — he wants to get in on that too. Kanye West has always had his buzzed, cropped hair, but he decided to switch up his look recently by going ultra platinum blonde — and it definitely makes a statement. Honestly, given what a big role he played in helping Kim transform her style, and how much he seems to care about that, we're surprised he didn't take the leap and switch up his own look way, way sooner. Maybe they'll become the couple who always rocks the same shade of hair because why not? The couple that dyes together, stays together? Perhaps that can be a new saying.
10 Taylor Swift finally shed her good girl vibe with this hair colour
Taylor Swift has probably had more hair looks than she's had hit songs at this point — and that's saying something! From lighter blonde to a dirty blonde with a brown wash, from a cropped cut to long locks, from bangs to no bangs, stick straight to voluminous curls — she's done it all. However, the edgiest look is probably when she went platinum blonde. She had rocked shorter looks at that point, but something about taking the hair just a few shades blonder gave her a bit of a bad girl vibe that we totally dug. Honestly, we don't know why she didn't go back to this look for the "Look What You Made Me Do" video and promo — it totally fits the vibe of that song. Although, who knows — maybe returning to platinum blonde is the next hair switch on her agenda.
9 Kendall Jenner proving that the Kardashians all look great blonde
When you think of the Kardashian-Jenner family member who changes her hair the most often, chances are it's Kylie who pops into your mind. Granted, she doesn't always change her natural hair — she often opts to rock wigs instead. But, she's had hair in all shades of pastel, in all kinds of styles. However, as a model, baby sis Kendall is no stranger to switching up her look for the runway — and she proves here that she looks good in just about any shade, including platinum blonde. While a sleek, all-blonde look would be glam, this slightly textured platinum blonde look with darker roots showing gives Kendall a ton of edge that she doesn't normally have. Honestly, we kind of hope she keeps this look for good — it makes a huge statement that her normal darker locks just don't. The power of platinum, right?
8 Zoe Kravitz proving that she can take her beauty to another level
Zoe Kravitz is almost impossibly gorgeous, and the world constantly marvelled at how beautiful she was with her long braids in her natural colour. And while she rocked that look for quite a while, eventually she decided it was time for a change — and that change involved cutting off her long locks into a pixie cut. It was a major style statement, but Kravitz wasn't done quite yet — not long after she chopped her locks off, she decided to take her look to the next level and go platinum. With this hair, Kravitz looks strong and fierce, yet ethereal and delicate at the same time. It's a look that many women may be scared to try out, but it totally works — and if you're looking to make a style statement, you can't go wrong.
7 Cara Delevingne with locks that totally fit her aesthetic
When it comes to changing their look, models are willing to take way more risks than the average person because they're kind of used to it. For runway shows and fashion spreads, they're constantly being styled in different ways, so they're not as accustomed to seeing themselves in the same look day in and day out as the rest of us. Cara Delevingne has had her long, dirty blonde locks for quite some time in real life, and she decided it was finally time to make a change — so she chopped off quite a few inches in length and took her blonde locks to platinum blonde. The result? Amazing, as you may have predicted. Especially paired with her darker, bold brows, it's a look that totally packs a punch, and definitely plays up her rebellious aesthetic perfectly.
6 Kristen Stewart's blonde buzz cut took her edgy vibe to a new level
Can we just take a minute to talk about Kristen Stewart's new platinum blonde buzz cut? Because it is really, really good. When she was first catapulted into fame, courtesy of her role in the hugely successful Twilight franchise, Stewart rocked long, wavy brown hair. It was very girl next door, very unremarkable. Then, she cut it shorter. Then, she went platinum. All of a sudden, she's not slouching down the red carpet in outfits that hide her physique. Now, she's taking way more fashion risks and making a huge impact on the red carpet — and we have to wonder if her hair gave her the boost of confidence she needed to take those risks. It may seem like a minor physical change, but your hair can have a huge impact on your confidence level — who doesn't feel unstoppable on a good hair day?
5 Jared Leto serving up a whole lot of look
There's no doubt about it — men definitely don't change up their look nearly as much as women do. They just don't. However, there are a few exceptions to that rule, and Jared Leto is definitely one of them. He's rocked different hair colours, and everything from a shorter cut to long, loose, wavy locks. And he decided to take the plunge a while back, at the very same Paris Fashion Week where Kim Kardashian West debuted her platinum locks, and go platinum. The result is phenomenal. Jared Leto is literally serving up this look so, so hard. Of course, the world went crazy when he stepped on the red carpet with his glorious man bun, so it seems that when it comes to hair makeovers, Leto can just do no wrong.
4 Olivia Wilde somehow becoming even cooler as a mom
Olivia Wilde is insanely gorgeous, and with bone structure like that, she could probably pull off just about any hair cut — however, for the most part, she's stayed to her natural brown, shoulder-length locks throughout her career. The major exception we can think of is back in the day, when she played bad girl Alex on The O.C. and rocked platinum hair. It's been a while since those days, though, so when she debuted her new look, the world went crazy. Now, most women tend to go with a more low maintenance look when they have kids, at least while their kids are just babies — but not Olivia Wilde. She went for a full on platinum blonde crop, and we're obsessed with it. It looks absolutely amazing on her.
3 Sophie Turner proving she's just as fierce as her character Sansa
On Game of Thrones, it's Emilia Clarke's character who is known for her platinum blonde hair — Sophie Turner's character, Sansa's trademark is her long, red locks. However, in real life, Turner decided to mix up her look by going platinum — and we love it. The combination of the edgy hair colour with her sweeter than pie face just works. She may eventually have to go back to red (or find a really good wig, like Clarke did for many seasons), but for the time being, she's living her best platinum life. Given that she's already starting to mix up her look, we can't wait to see how this young starlet's style evolves over the years to come — she can definitely rock a red carpet, and she's starting to take more and more risks with her fashion, which we love.
2 Lucy Hale, a short-lived blonde who seriously needs to go back
Lucy Hale's overall look has been pretty consistent over the years — while she's switched up her texture and length a bit, she's almost always had long-ish, dark locks. However, a while back, she decided she wanted to make a dramatic change — and opted to go platinum. And, she looks like an entirely different person — while her dark hair contrasted beautifully with her porcelain skin, something about the platinum locks just gives her a little extra edge that we absolutely love. Most stars with darker locks don't end up keeping the platinum hair forever because it does require a ton of upkeep and can be really damaging, but why not fully enjoy it while it lasts? We hope Hale took a ton of pictures to document her hair transformation before she switched back.
1 Allison Williams going from girl next door to girl down the street
With her long, warm brown locks, Allison Williams always looked kind of like the girl next door (albeit the totally beautiful, elegant girl next door). It was a nice look, but it was kind of predictable. It was the perfect look for a character like Marnie, which is why we assume Williams kept it throughout the show. However, recently she decided to mix it up by going platinum blonde — and the results are pretty insane. The simple switch in colour has taken her look to an entirely different level, and instantly given her a bit of an edge, a bit of intrigue and mystery. Seriously — what is it about platinum blonde that packs such a punch? Either way, while we assumed blonde would be a little too 'Barbie' on Williams, the shade she selected is icy and amazing.
